19 June 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 81


Media, Advertising & Marketing Watch








 

Rejuvenation for radio brands - the call of the hour
The biggest challenge a radio station faces in today's market is the lack of differentiation in identity, according to the advertising fraternity.
 
 

Special Report
Hathway ready for the digital big fight
Hathway eyes growth via alliances, acquisitions; to combat DTH by bundling broadband, digital & VoIP services.

Special Report
Ms Media: Women who matter - Nandini Dias
 Profiling industry's power ladies, here we take a look at Lodestar national media director Nandini Dias.

Animation industry gung-ho on local content mandate

Watch-meter holds future of radio listenership measurement: Nielsen

Clinic All Clear flirts with the consumer

FritoLay launches Quaker Oats across India

FremantleMedia brings British flavour to Licensing Intl

Percept Profile bags two more new accounts

TPI, RGBC using cricket to push tourism in Goa

NYT signs classified advtg distribn deal with Metro New York

TV Ratings
Top 10 Programmes (28/05/2006 to 03/06/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/05/2006 to 03/06/2006)
Star Plus
Zee TV
Ten Sports
Sun TV
Star One
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Survey finds children wield significant influence on home purchases
    Source: Times of India
       
    		• Sahara Associates with IIFA 2006
    Source: Techtree.com
       
    		• Hyundai will up stakes in India
      Source: DNA
       
    		• It is time for sarkaari babus to go back to school
    		• Nokia, Siemens to merge phone equipment units
    		• Reliance may acquire Subiksha
    Source: Economic Times
       
    		• The Chronicles of Narnia creates DVD history
    Source: Zee News
       
    		• ‘Local presence will increase our ad revenue’
    		• We’re in a product tweak mode to catch user fancy
    		• All that glitters on the net may be diamond
    Source: Financial Express
       
    		• Online train reservation growth doubles
    		• Arch Pharma to co-market Sibra ARVs
    Source:The Hindu Business Line
    		• Radio Rocks: Funny radio ads are clichéd
    		• Radio Rocks: Reborn radio on life support
      Radio Rocks: The Watch Meter, Asia’s answer to radio audience measurement
    		• Emvies 2006: MindShare’s innovations for ‘DNA’
    		• Emvies 2006: The Axe way of engagement
    		• Emvies 2006: ‘646’ the gateway to becoming a ‘crorepati'
    		• Emvies 2006: How chorus singing sessions helped build brand recall
    		• Emvies 2006: ‘Aawaaz Uthaao’ with Red FM
    Now, Marico begins its African safari
    Shoppers' Stop to house more premium brands
    Sunsilk launches all-girl online community
    Source:Agency Faqs
     
       
    		• JL Morison plans buys, product kitty ramp-up
    		• Shoppers` Stop to house more premium brands
      Source: Business Standard
    International News
    		• TV advertising talks pick up; ABC, Fox are winners
    		• Former NBC producer joins CBS News
    		• FCC puts off vote on TV multicasting on cable
      Source: Reuters
       
    		• IPG Closes In on Facebook Partnership
    		• AMA Wants to Halt DTC Drug Ads
      Source: Ad Week
       
    		• Brightcove, Sony Launch Musicbox Video; Will Deliver Ad-Supported Video Content
    		• Upfront Business to Wrap This Week; ABC Bags Biggest CPM Hikes at +4%
    		• CNN's Video Podcast Push Targets Younger Viewers
      Source: Media Week (UK)
       
    		• Face to Face PR rebrands as ‘WPR'
      Source: Strategiy
       
    		• Nike looks to pull Ronaldo World Cup television spots
      Source: Brand Republic
    		• Has this advertising guru taken on an impossible mission?
      Source: The Independent
       
    		• Dubai tops advertising league in Middle East
      Source: Dubai News
       
    		• Broadcast Upfront Market Nears Halfway Mark, Lower Volume Projected
    		• A&E Joins Up With Six Flags To Promote 'Driving Force' Reality Series
      Source: Media Post
       
    		• MIDDLE EAST: Gulf bloggers -- a new breed of Arab activists
      Source: Asia Media
       
    		• Nokia, Siemens to combine phone equipment units
      Source: CNN /Money
       
    		• Game plan - business blog
      Source: ABC Online
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