13 July 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 96


 

 Media, Advertising & Marketing Watch







 

World Cup: Key ODIs on both Max, Sab
Aiming to eat into DD's viewership, key matches of Champions Trophy and World Cup will be simulcast on Max, Sab.
 
 

Content usage: Yash Raj effects new rate card
YRF's new rate card covers TV shows, news chnls, song based TV shows, live ground events, corporate in-house events.

[V] makes a clean sweep at Promax BDA Awards
Channel [V] swept a total of 16 awards at Promax BDA India Awards 2006 with four gold awards and 11 silvers.

Innovative content a must to catch the 'tough crowd'

Branding and content shine at Promax BDA 2006

Comment
Headbanger's Ball
Lintas India director media services Lynn de Souza opines on how, cricket fever is finally abating in the wake of soccer & tennis.

Publicis Healthcare Group launches CRM agency - Halo

Britannia acquires stake in Daily Bread Pvt. Ltd

Ten acquires India rights to UEFA Champions League

US wireless music services to gain over 50 mn users

TV Ratings
Top 10 Programmes (26/06/2006 to 02/07/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/06/2006 to 02/07/2006)
Star Plus
Star One
ESPN
Zee TV
Sun TV
Gemini TV
Max

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Like GroupM, we can also manage conflicting biz
    		• Bose plays for a larger audience in India
    		• Theatre of action
    		• HLL, ITC in head-on battle for branded atta market
    Source:Financial Express
       
    		• Cycle agarbatti brand to go national
    		• Citizen reports help news channels strengthen viewership
    		• Britannia acquires stake in Daily Bread
    Source:The Hindu Business Line
       
    		• The life after
    		• Are mascots disappearing?
    		• Monsoons in Mumbai
    		• Lenovo unleashed
    		• Transforming marketing
    		• The public's a parade walking past you
    Source:Brand Line
    		• David bags Arvind brands, Excalibur and Flying Machine
    		• How STAR One became a pole star
    		• Atul Maheshwari retains control over ‘Amar
    		• Reaching out to informed consumers in today’s ATM world
    		• Monetising third screen entertainment
    Source: Agency Faqs
       
    		• Hilton to ramp up local presence with global brands
    		• Maruti thinks out of the box for WagonR
    Source:Economic Times
       
    		• Turning a new page
    		• Honda launches `Civic`
    		• Britannia plans to step up production
    Source: Business Standard
    International News
    		• Petco names M&C Saatchi as creative ad agency
      Source: Reuters
       
    		• Saatchi, Burns Reach Lawsuit Settlement
    		• $170 Mil. Expedia Mulls Trio in Finals
    		• Richards Wins Bridgestone Firestone
    		• Grey Realigns Marketing Shops
    		• $30 Mil. Pet Chain to M&C Saatchi
      ource: Ad Week
       
    		• Nielsen Signs 2 Clients for Outdoor Ratings Service
    		• PIB: Ad Revenue Up 3.2% in First Half '06
      Source: Media Week (US)
       
    		• Asthma inhaler ad 'not offensive'
      Source: BBC News
       
    		• Lottery panel defends jackpot advertising policies
      Source: Houston Chronicle
       
    		• Advertisers get to grips with "grups"
      Source: Scotsman,
    		• Magna Raises Red Flag Over Nielsen Commercial Ratings
      Source: TV Week
       
    		• Gannett profit pinched by newsprint, advertising
      Source: MarketWatch
       
    		• TV Effort Searches, Finds Key Words, Phrases For Engagement
      Source: Media Post
       
    		• RBS moves £25m account to Media.Com
    		• Centaur promotes Sherren to CEO
      Source: Media Week (UK)
       
    		• Friends Advertising expects 2006 billings to touch RM34m
      Source: Business Times - Malaysia
       
    		• AUSTRALIA: Sydney radio transmits low-voltage advertising
      Source: Asia Media
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