3 January 2006 Newsletter Subscription Email this Page Volume 14 - Issue No: 67



Indian Television 2005

Television gets into marketing overdrive
It was a year of marketing for TV b'casters when channels went the whole hog to hammer their message.

Marketing TV shows, Indian channel style

'Needed a new ratings currency': Lynn de Souza
With advanced TV delivery platforms, a new TV rating system is needed or Tam needs to pull up its socks: Lynn de Souza.

Media, Advertising & Marketing Watch
Ogilvy PR CEO Silverman joins O&M India board
Ogilvy & Mather India has added Ogilvy Public Relations Worldwide CEO Marcia Silverman as the newest member to the Ogilvy India Board. Silverman is located in Washington, DC, with responsibility for worldwide operations.

Kellogg's supports US Olympic hopefuls

Online ad network Buds creates spin-off CPX

Korean TV star Lee Young Ae to promote LG

Summit in NY to address mktg, advtg strategies

'The OC' kicks off on Star World on 3 January

Yahoo plans 'Wow House' reality show

Executive Dossier
'2006 will see us as a true lifestyle brand, continuing to provide the best in entertainment'
Interview with Turner International India Pvt. Ltd managing director Anshuman Misra

Guest Speak
Circular matketing: The Number One Issue of 2006
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (18/12/2005 to 24/12/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/12/2005 to 24/12/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
DD1
Zee Sports

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Source: www.indiantelevision
Today's Newsbreakers.......India
WPP brings out-of-home brand to India
India to emerge as ad outsourcing hub
Source: DNA
   
HLL expands Pears soap to kids segment
Sports channels woo viewers with non-Indian cricket
Source: The Hindu Business Line
   
Gurgaon: Former HUDA estate officer suspended
Source: Indian Express
   
On a new trip
Multiply and rule
Toyota to rejig Innova strategy
  Source:Business Standard
Dealing with the ‘Gabbars’ of advertising in 2006
Making Pepsodent a habit
Kids’ channels ready for a gender shift in 2006
2005: The year of rebranding and transition
Network 18 drops IPO plans; Raghav Bahl to surrender 10 per cent stake
Source: Agency Faqs
 
   
Hyundai Motor media account moves again
  Source:Financial Express
International News
Omnicom expands Middle East presence
Source:Khaleej Times Online
   
Indonesian Advertising Revenue Rises 5pct In 2005
Source: Yahoo
   
Premiere Places Ads to Prevent TV Subscribers From Defecting
Source: Bloomberg
   
Liberals set to tap stuffed war chest for advertising blitz
Source:Globe and Mail
   
Baby, breasts top ad list for 2005
Source:WorldNetDaily
   
Pixels Take Internet by Storm with Pixel Micro Ads
Source:Emediawire
   
Neptune wins Signature magazine contract
  Source: AME Info
Virtual ads a new reality on TV shows
Source:IHT
   
Adverts do make teens drink more, study shows
Source:Times Online
   
Wikipedia Ponders Serving up Online Advertising
Source: Marketing Vox News
   
Ridgely Named Advertising Director
Source:Wheeling Intelligencer
   
Sir Martin Sorrell: Full of Eastern promise
Stefano Hatfield On Advertising
Source:Independent
   
Sony Draws Reproach Over Graffiti-Style Ads
Source:Chicago Tribune
   
Melanie Wells On Advertising And Marketing
Source: Forbes
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