19 January 2006 Newsletter Subscription Email this Page Volume 14 - Issue No: 79



Media, Advertising & Marketing Watch

DirectTV goes OOH with KBC2 campaign in US
DirecTV's newly launched KBC2 campaign through OOH, in-theater and in-DVD entertainment has Bachchan in overdrive.

Coke-'Rang De ...' tie up brings special edition bottles
The new bottles will be sporting a Coca-Cola shrink sleeve with the image of Aamir Khan, the Rang De Basanti movie logo and the images of the rest of the film cast emblazoned on it.

GBN, Jagran explore JV for Channel 7
Jagran TV, owners of Channel7, and Global B'cast Network mull a JV to manage Channel7 with control lying with the latter.

Mudra launches campaign for domestic workers orgn

Mudra's Primesite first OOH agency to receive ISO

TNS to measure impact of football WC sponsorships

Total Sports Asia to present session at Ispo Conference

Financial firm ING launches new brand promise in US

Comcast sales divn in deal with Nielsen Media Research

4Kids Ent chosen global licensing agent for Microsoft property

Digital Summit forsees digital economy growth

Ten case: Govt hints at tough riposte

NDTV Profit, Business Standard to share content

Guest Speak
E-Commerce Branding: The Corporate Challenge of 06
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (01/01/2006 to 07/01/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/01/2006 to 07/01/2006)
Star Plus
Star One
Sun TV
Sony Entertainment
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Auto cos park in prime-time slots
Niche ‘creative’ ad-shops lure clients away
Source:Economic Times
   
Branding catches Bollywood flavour
Kodak unveils new logo after 70 years
Love in the time of electronica
Animal Planet plan to hike viewership
Source:Business Standard
   
MRPL to retail under `HiQ' brand name
Starcom MediaVest to foray into Sri Lanka next month
Brand name motivates companies to do 'ethical' biz
HLL preparing to brew more T
Source: The Hindu Business Line
   
Dotcoms find it tough to get online ads
Source: Mumbai Mirror
   
Dec online job ads down 10.3% MoM
Source: India Infoline
   
Adlab-Microsoft’ ace card in e-advertising
Source: 24x7updates
Coke gets the Basanti colour
Online advertising: Be glad it’s survived!
Digital Summit 2006: The myths of search marketing
The final word: Audience takes from Digital Summit 2006
McCann’s Imran Khan joins Rediffusion DY&R as director, client services
Noshe Oceanic bags four new accounts
Source: Agency Faqs
 
   
Bridging the gap
Selling through the outdoor...
Striking a chord in Tamil
Longines' Indian Odyssey
Revitalising the `prash'
Source: Catalyst
   
The cookie crumbles
Pepsi, Coke vie for leadership in diet cola
Source: Financial Express
International News
Nickelodeon, Kellogg Targets of Lawsuit
Source: ABC News
   
Ecologists unmoved by 'green' wave in advertising
Source:IHT
   
Wal-Mart Resolves to 'Smile More'
7% Staff Cut at Grey N.Y.
Goodby Hires Cole & Weber ECD
Source: Ad Week
   
Hackers take out British ad Web site
Source: Monsters and Critics.com
   
GM has high hopes for new Escalade, Super Bowl ad blitz
  Source: USA Today
   
Wal-Mart Ads Keeps Smiling
Celebrity Cruises Ramps Up for Coming Season
Source: Brandweek
Ad spending up 5.4 pct in 2006: study
'American Idol' returns to record season debut
H&R Block says Intuit to change ad claims
Barr hormone ad was misleading, US FDA says
Source:Reuters
   
Snooker finds sponsor with deep pockets
Source:Guardian
   
Nielsen Buys Majority Stake In BuzzMetrics
Tacoda: Web Users Drawn To Out-of-Context Ads
Source: Media Post
   
HONG KONG: Doctor loses challenge to ban on advertising
Source: Asia Media
   
T Mobile accused of promoting dangerous driving in ad campaign
Source: Brand Republic Bulletin

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