16 February Newsletter Subscription Email this Page Volume 14 - Issue No: 98


 

 

Media, Advertising & Marketing Watch










 

AXN calls for Asian 'Amazing Race' entries
The channel is inviting entries for the first Asian edition of the reality show 'The Amazing Race'; initiative kickstarts on 15 Feb.

Challenge is to target all classes of people & yet make money: Manwani
The International Advertising Association's (IAA) India chapter kicked off its 'International Indian' series with Unilever Asia and Africa president and Hindustan Lever Limited (HLL) chairman Harish Manwani.

Govt open to FM radio phase 3
Govt exploring FM radio 3, b'cast & self regulations and increased role of pvt players in public service b'cast.

NDTV Profit close to breakeven: Roy
NDTV Profit poised to breakeven in slightly over a year's time even as NDTV Ltd continues to invest in HR & tec.

NDTV gets uplink ok for metro-centric channel

Sen joins Synovate as qualitative research head NE

Coke claymation ad to reinforce Indo-Pak cricket

Tata Indicom launches Sania Zone

Infront Asia to globally mrkt Chinese basketball teams

ETC Music names Ashish Chakravorty as biz head

Frames to look at the future of the print media

Channel [V] to launch Get Gorgeous-3 on 6 March

Zee Trendz to telecast Miss Hawaiian Tropic Pageant

112 mn viewers watch NBC's Olympics weekend

Ad Mad World
Debit the creator, credit the poacher…

TV Ratings
Top 10 Programmes (29/01/2006 to 04/02/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/01/2006 to 04/02/2006)
Star Plus
Ten Sports
Sun TV
Zee TV
Star One
Sony Entertainment
Gemini TV

Source: www.indiantelevision

Today's Newsbreakers.......India
Wills Lifestyle to sponsor India Fashion Week
Source:The Hindu
   
who said awards are about ego?
Recruitment ads: uncommon sense
New wine, old bottle
CII campaign to improve CSR
Source: Financial Express
 
'Cycle' agarbathi wins ad battle against ITC
Source:Newindpress
   
One grand sweep ...
An Xpansive plan
BPL on the comeback trail
What is your brand's property?
Source: Catalyst
   
Wills Lifestyle wins fashion week
Campaign to push bread consumption
Not just cricket
Source: Business Standard
Rediffusion DY&R bags TDI account
How difficult was it to place Brand India at Times Square?
Ravi Deshpande to judge The One Show
Discovery strikes an innovative chord
Ashish Chakravorty joins ETC as business head
Source:Agency Faqs
   
Big Mac mascot goes in for cool makeover
Hat trick for Colgate in Brand Equity
No colateral damage
Source: Economic Times
 
   
HLL to continue investing on brands
Star One adding shows to take on competition
Source:The Hindu Business Line
International News
Watchdog asks EADS to drop "I am British" ad
'American Idol' steals Olympic gold in TV ratings
Source: Reuters
   
NAA to Launch $50 Million Ad Campaign
Source:Editor & Publisher
   
Outlook 2006: Ad Networks’ Allure Extends Beyond DM to Branding
  Source: DM News
   
Wal-Mart Ads Look Beyond The Basics
Report: Young Kids' Toy Market to Surpass $5 Billion
Source: Brand Week
   
Publicis and Joshua retain £35m Post Office business
Source:Brand Republic
   
Independence an option for Taiwan? Opposition party defends ad
Source: Monsters and Critics
   
Italy 2005 advertising spending 8.351 bln eur vs 8.126 yr ago
Source: Forbes
Search Engine Advertising to Grow 26% in 2006
Source: Search Engine Watch
   
NCB, MasterCard unveil marketing campaign for 2006 FIFA World Cup Germany
Dubai TV to sponsor 40th IAA World Advertising Congress
Source: Strategiy
   
NBC Makes A Mountain Out Of Moguls, May Set Olympic Ad Clutter Record
Nielsen 101: Will Add College Viewers, Boost Ratings As Much As 12%
Newspapers Miss '05 Ad Projections, '06 Outlook Remains Weak
Source: Media Post
   
Print media strike back
Source:IHT
   
Fashion ad to feature lesbian kiss
Source:www.pinknews.co.uk
   
Greens call for controls on TV food advertising
Source:New Zealand Herald,

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