Indiantelevision.com's The Ad Linx Reporter dated 22 December 2006 - Global and Indian advertising news, information and data at yourh fingertips

22 December 2006

Volume 17 - Issue No: 10

Media, Advertising & Marketing Watch

Disney to launch second local product 'Dhoom Machaao Dhoom'
Disney Channel has announced the launch of its second home grown production, Dhoom Machaao Dhoom, to premiere on 8 January.

Prasar Bharati CEO selected, anouncement later
High-level committee meeting under vice-president Bhairon Singh Shekhawat is understood to have selected Prasar Bharati CEO.

Satyam's BPO outfit Nipuna bags $25 mn contract
Nipuna Services Ltd , has bagged a $25 mn animation outsourcing deal; also in negotiations to work on a fresh $10 mn contract.

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Today's Newsbreakers.......India

	Aegis to float outdoor media agency in India
	Bates Asia buys majority stake in Sercon
	Marketing SMSs may not be considered unsolicited
	Newsmaker: Prasoon Joshi
	United Spirits to launch feni brand next quarter
	All that`s funny, sells!
	Source: Business Standard

	French ad group shares gain 4% as analysts applaud deal
	Publicis to buy Digitas for $1.3 bn
	Target TRP: Reality doesn’t bite!
	Source: Economic Times

	Lerwill wants rock of all Aegis for India
	Source: DNA

	The creative way of heading ad agencies
	Source: Financial Express

	Chyawanprash gets a makeover with new variants
	WeP Peripherals' range of products
	Oriflame launches new skincare products
	Source: Hindu Business Line

	The media’s ‘Rang De Basanti’ act
	Tag Media Network gets a new COO in PR Satheesh
	Madison Creative bags Micro Technologies
	Mudra’s PrimeSite beefs up its senior management team
	Disney to focus on adult teens
	Red FM appoints Akash Verma as station head, Delhi
	Guest Article: Customer satisfaction – a simple equation
	Source: Agency Faqs

	Distressed brands could use vulture funds
	Source: Hindustan Times

International News

	Court allows anti-abortion group's election ads
	Source:Reuters

	Lévy, Kenny on the Publicis-Digitas Deal
	U.S. Smokeless Switches Shops
	Greyhound Launches Search
	Source: Ad Week

	Sky to sponsor Virgin breakfast show
	Which? claims junk food ban is unworkable
	Source: Media Week (UK)

	National Post hires Mark Spencer as VP advertising
	Source: Canoe

	Audi Selects Venables as New Agency
	Another Key Marketing Exec Exits Wal-Mart
	Source: Brand Week

	Study Shows Low Effectiveness With In-Game Ads
	Source: Gamasutra

	Tiger Woods could get a larger role in GM advertising
	Source: Automotive News

	Jet2.com cautioned by advertising watchdog
	Source: Cheapflights.co.uk

	Outdoor advertising breaks through the 10% barrier
	Source: Brand Republic

	Online advertising top for recruitment, study says
	Source: Direct Traffic News

	Advertising and personalisation set mobile agenda
	Source: IT Week

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