19 December 2006Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 7
Media, Advertising & Marketing Watch







 


KBC lures viewers with 'Aapki Zindagi Kis Sawaal Se Badlegi' campaign
As a build up to the climax that will finally reveal the much awaited fresh season of KBC, Star has hit the ground running with teaser promos across its network.

 
 

Uefa in global licensing deal with Warner
Uefa announces plans for a worldwide multi-category licensing programme in association with Warner Bros Consumer Products.

Demerged Zee Telefilms starts trading on a strong note
Zee Entertainment Ltd started first day trading at Rs 249 on the BSE, touched a high of Rs 297.80, before closing at Rs 272.20.

Zee to launch in Indian Ocean Islands & Africa on Canal+

Executive Dossier
'Trai has kept entry barrier low to make Cas acceptable'
Interview with Trai chairman Nripendra Misra

Star Plus ropes in Idea for integration in Balaji's 5 K's

Pillsbury Atta unveils campaign for Southern market

Café Coffee Day appoints Simran Sablok as GM mrktg

United Spirits launches ‘Enjoy Responsibly’ campaign

LFW designers to participate in global events

Channel [V] announce winners of VJ Freshers '06

TV Ratings
Top 10 Programmes (19/11/2006 to 25/11/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19/11/2006 to 25/11/2006)
Sony Entertainment TV
Zee TV
Sun TV
ESPN
Star Plus
Star One
Zee Cinema

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Today's Newsbreakers.......India
    		• Would you hire Piyush Pandey?
    		•  At 40, Abby goes for the young in mega rejig
    		•  PepsiCo to roll out 'good for you' products
    		•  Is TV really going through an inadequate price-value syndrome?
    		•  IMS shopping again, comes close to 66% in Encompass for Rs 45 cr
    Source: Economic Times
      
    		• It’s time to realise word hasn’t lost its sting
    Source: DNA
      
    		• Tata Indicom & Mast Mobile Media gear up for mobile advt
    Source: Moneycontrol.com
      
    		• Karisma to endorse Khaitan brands
    		• United Spirits plans series of brands
    Source: Hindu Business Line
    		• Authentic Chinese on your TV screens
    		•  Athlete with Pro clothes
    		•  Bloodlines and breeding
    		•  Hero Honda, Maruti most trusted, says TNS survey
    Source: Business Standard
    		• Contract to share Bharti AXA with Grey Worldwide
    		• Want to change your life? Call SRK
    		• Two ACDs quit Everest for better career prospects
    		• Sieger Solutions pulls in Rajesh Menon from HT Media
    		• Shankar Suryanarayan joins Lifestyle International as V-P, marketing
    		• Eight Indian companies among the world’s 200 most reputed companies
    		• Dentsu, Olympic Council of Asia extend rights for next two Asian Games
    		• Guest Article: Brands in movies – fictional and otherwise
    Source: Agency Faqs
     
    International News
    		• Google's radio ad tests hit snag -- analyst
    Source:MarketWatch
      
    		• Editorial: IPG's Roth Puts $40 Mil. Price Tag on Draft's Reputation
    		• 3 Georgia-Pacific Units Go Into Play
    		• High Drama Defines Wal-Mart Re-Pitch
    		• Sony Global Task to 180
    Source: Ad Week
      
    		• Group M hires technology duo
    Source: Media Week (UK)
      
    		• Online Travel Portal Offers Ad Tracking
    Source: iMedia Connection
     
    		• Reuters Launches Ad-Supported Mobile Video
    Source: Media Week (US)
    		• In-Game Advertising Network Double Fusion Raises $26 Million
    Source: Digital Media Wire
      
    		• Analyst's Prognosis Bleak for Print Ad Revenue in 2007
    Source: Editor & Publisher
      
    		• Holiday ad campaign targets drunken drivers
    Source:DetNews.com
      
    		• Thailand : Total ad ban would hike alcohol consumption, big firms claim
    Source: The Nation - Thailand
      
    		• Scatter Sales Projects TV Getting Modest Rise In '07
    Source: Media Post
      
    		• DTCM launch TV campaign to promote Dubai
    Source: AME Info
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