14 December 2006Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 4
Media, Advertising & Marketing Watch







 


HBO in awareness building drive for CAS; looks for further customisation
Challenge is to ensure that HBO in the priority list of channels; key in this period of change is to build brand loyalty.

 
 

Bharti likely to enter DTH arena
Telecom major Bharti Group eyes the direct-to-home (DTH) business; chairman Sunil Mittal says evaluation process is on.

Demerged Zee Tele to start trading from 18 December
Demerged shares of Zee Telefilms to start trading on bourses from 18 December; WWIL, ZNL listing in January.

MAA Comm Bozell wins Reliance ADAG Javagreen biz

Henkel unveils 'One Drop Challenge' campaign

Fragrance World India looks to bowl over Indian cricket fans with ICC endorsed perfume

Radio Mirchi 98.3 FM gets into 'shaadi' groove on 13 Dec

Cartoon Network's premiere of original film 'Re-Animated' makes network history
Nickelodeon to launch series 'Mighty B'; 'SpongeBob' to return

SET announces launch of daily soap 'Kulvadhu'

DD to launch a new serial 'Agaaz'

Cyrus Oshidar quits MTV, Ashish Patil made GM

TV Ratings
Top 10 Programmes (19/11/2006 to 25/11/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19/11/2006 to 25/11/2006)
Sony Entertainment TV
Zee TV
Sun TV
ESPN
Star Plus
Star One
Zee Cinema

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Today's Newsbreakers.......India
    		• Manipal Education ropes in O&M for advertising
    		•  Beginning of the end for celeb endorsements?
    Source: Economic Times
      
    		• Havas to exploit sports marketing potential
    Source: The Hindu
      
    		• Esther Dyson to speak at mashup* on Advertising 2.0
    Source: TechWhack
      
    		• Arpita Menon quits Lodestar Universal
    Source: DNA
      
    		• Panel to oversee removal of hoardings
    Source: Chennai Online
      
    		• What's special about Aviva's pension plan ad
    Source: Rediff
     
    		•  Personalisation will spark a media revolution
    		• Faster, higher, stronger
    		• Corporates set new focus in film marketing
    		• Wipro, Oracle India in media tech venture
    Source: Financial Express
    		• Ashok Leyland ad campaign puts customer in focus
    		• HBO lines up blockbusters to sustain growth
    		• SlashSupport creates brand ManageInfra
    Source: The Hindu Business Line
     
    		• Star track
    		• Managing reputation
    		• Striking a perfect pose
    Source: Brand Line
     
      
    		• Three agencies in final race for GM’s Chevy Spark
    		• Ariel TVC withdrawn after ASCI’s intervention
    		• MAA Bozell bags the advertising duties for ADAG’s Javagreen
    		• Yatra Online appoints OMS as its AOR
    Source: Agency Faqs
     
    		•  Dabur sues school over tree trademark
    		•  Tanishq starts campaign in US ahead of expansion
    		•  Synovate on lookout for buyouts in India
    Source: Business Standard
     
    International News
    		• Italy 2007 media advertising spending seen up 2.0 pct - Nielsen
    		• China's Ad Sales May Unseat Japan
    Source: Forbes
      
    		• Wal-Mart, SRI Invite Finalists to Re-Pitch
    		• Audi Warms Up to Southern Market
    		• U.S. 'FHM' Shuts Down
    Source: Ad Week
     
    		• Lowe and Experience win DoH recruitment brief
    		• ABC to offer more detailed reports
    Source: Media Week (UK)
      
    		• eMarketer: Video Ads Trail Viewership
    		• Top Word-Of-Mouth Medium: Still The Mouth, Followed By TV, Then The Web
    Source: Media Post
     
    		• Medical ads still on TV, in newspapers despite bans
    Source: english.people.com.cn
    		• EU lawmakers approve overhaul of TV advertising standards
    Source: IHT
      
    		• Van Wagner, Titan Win NYC Transit Contracts
    Source: Media Week (US)
      
    		• Digital ads give billboards a jolt
    Source: Business Week
     
    		• NZ: Telecom deal with Yahoo to target online ad market
    Source:The New Zealand Herald
      
    		• Auckland billboard ban on the cards
    Source: TVNZ
      
    		• EU assembly votes to free-up TV advertising
    Source: Reuters
      
    		• TV3’s Ireland AM Launch Road Safety Campaign
    Source: TV3 Ireland
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