31 August 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 30





 

 Media, Advertising & Marketing Watch






 

 




 

Discovery boosts India centric content with more variety
Discovery aims to forge a closer viewer connect through more local content; increases Discover India block from 1 to 2 hours.

 
 

Carat Media adopts global commns planning approach
Curiosity, Creativity and Collaboration, the 3C Process launched under the global initiative of Carat will provide a more accountable and responsible approach to brands.

CAS: Govt populism may force low prices
Telecom Regulatory Authority of India under pressure to announce low prices of popular pay channels for a CAS regime.

HC seeks undertaking that only U, U/A movies will be aired
HC tells broadcasters and cable service providers to give undertaking that they will only be transmitting U and U/A films.

Dentsu Bangalore bags Amrutanjan creative biz

Cleartrip launches Small World; joins Lonely Planet

Silk-n-Shine ropes in Katrina Kaif as brand ambassador

SET SVP and prog head Anupama Mandloi quits

Animax turns 24x7 in Malaysia; available on Astro

TV18 appoints Sify's Surya Mantha as Web18 CEO

Sony sets out IPO plans; seeks controlling stake in Ten Sports

Tata Sky, ESS introduce interactive telecast feature

UTV, Isro & Vigyan Prasar to produce quiz show for DD

ESS partners with Special Olympics

TV Ratings
Top 10 Programmes (13/08/2006 to 19/08/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/08/2006 to 19/08/2006)
Star Plus
Gemini TV
Star One
Zee TV
Sun TV
Sony Entertainment TV
Maa Telugu

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Today's Newsbreakers.......India
    		• Cricket ad spend beats expectations
    Source: Times of India
     
    		• Magazines lose 12 pc readership: NRS
    Source: CNN-IBN
       
    		• 12% more homes in cable net despite higher fees
    		• Can you bank on Juhi Chawla?
    		• UPL acquires 3 Bayer brands for Rs 260 cr
    		• Lakshmi Mills to foray into branded wear
    		• That Lycra trick
    Source: Business Standard
       
    		• ITC seeks to export more Kitchens of India products
    		• Godrej Lifespace launches fourth store in Chennai
    Source: The Hindu Business Line
     
    		• India : Get higher ROI thru low cost CPM Ads with Fibre2fashion
    Source: Fibre2fashion.com
       
    		• Building brands of steel
    		• Branding benefits
    		• Connecting with brands
    		• `Future growth from exclusive stores'
    		• ABBA fever
    Source: Brand Line
    		• Karnataka State Tourism Development Corporation calls for a pitch
    		• ‘Financial Express’ to get a young look; plans a Lucknow edition
    		• NRS 2006: Changing trends in changing times
    		• ‘Dainik Bhaskar’ Jaipur edition is all-colour now
    		• Mudra’s Brand Therapist bags UNICEF Rosa project
    Source: Agency Faqs
     
       
    		• Moving with the times
    		• What’s inside the box, Doc?
    		• Real brand loyalty
    		• HLL, ITC draw up two-pronged strategies to woo customers
    		• Ganesh festival boosts durables sales
    Source: Financial Express
     
    		• HLL looks set for stronger brand-play on Ayush Therapy
    		• BMW goes full throttle on its India debut
    Source: Economic Times
       
    		• Can new bylaws curb hoardings?
    Source: The Hindu
     
    International News
    		• MTV Nets Appoints Close to Oversee All Ad Sales
    Source:Media week (US)
       
    		• General Motors Drops 'Survivor' Sponsorship
    		• Video Fastest-Growing Online Ad Market Segment
    Source: TV Week
       
    		• Seven edges closer to early ad-rate rise
    Source: The Australian
       
    		• Draft FCB Hires DeNunzio for N.Y.
    		• Smirnoff Ice Returns to JWT
    		• Fallon Touts NBC Series
    Source: Ad Week
       
    		• Walker Media resigns its Coca-Cola business
    		• Mediaedge:cia picks new head of press
    Source: Media Week (UK)
       
    		• London Lite undercuts rival's advertising rates by 6%
    Source: Brand Republic Bulletin
    		• Omnicom signs advertising pact with TiVo
    		• RTL Group cautiously optimistic on H2 ad market
    Source: Reuters
       
    		• Fairfax Second-Half Profit Falls 16% on Advertising
    Source:Bloomberg
     
    		• UK-based Johnston Press blames advertising for profit drop
    Source: Ireland Online
     
    		• Times Are a' Changin': Bob Dylan Sings for Apple Computer
    Source: Brand Week
       
    		• Metropolitan plans ad campaign
    Source: China Post
     
    		• Gambling Promo Turns Odd, Touts Katie Couric's Odds
    		• WaPo Preps New Rich Media Ads
    Source: Media Post
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