6 April 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 32


 

 

Media, Advertising & Marketing Watch







 

Cricket: BCCI debunks bidders’ objections
Zee, ESS, Nimbus allege Sahara flouted norms of bidding for rights of India-Pak cricket matches to be played in 3rd countries.
 
 

C&S sees marginal growth: IRS 2006 survey
The reach of C&S in urban India has gone up from 53.5% in 2004 to 54.4% in 2006, while mass media has stagnated: IRS.

Dainik Jagran retains top slot in dailies: IRS '06 Round I

Sony to use 'Idol 2', 'Deal Ya...' to push Shiksha
Sony, P&G, CRY join hands to bolster Shiksha initiative. Sony to push it through 'Deal Ya No Deal' & second season of 'Indian Idol.

 

ESS to share with DD semis, final of soccer World Cup
ESS has reached an in-principal agreement with the govt to make available the semi-final and final matches of FIFA World Cup soccer to DD

Prasar Bharati revenues cross Rs 12 bn
Prasar Bharati revenues cross Rs 12 billion in FY06, with DD at Rs 9.6 billion, AIR Rs 2.7 billion.

Three DD channels to be on 3G cell phones globally

DD to demand carriage fee from broadcasters for DTH

Mediaware InfoTech to enter capital market in 2007

Limca unveils new brand campaign for summer

Samsung introduces new digital products in India

Publicis Groupe takes majority stake in Capital MS&L

Discovery looks to spice up life with 'Feast India'

Zee Network to telecast Lakme, Wills fashion events

PBS Kids Go! channel to launch in October 2006

TV Ratings
Top 10 Programmes (19/03/2006 to 25/03/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19/03/2006 to 25/03/2006)
Star Plus
Star One
Sun TV
Zee TV
Sony Entertainment
Zee Cinema

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Today's Newsbreakers.......India
ESPN sells ad slots for World Cup at a huge premium
East or west, India is the best
It's homecoming for out-of-home pros
Coca-Cola, P&G bury the hatchet on patent suits
Doug Baillie sets the tone for change at HLL
Source:Economic Times
   
The 30-second commercial: A case of branded discontent?
A soap worth a child’s education
No more 100% dandruff-free line in Head & Shoulders ad
Source:DNA
   
Ogilvy plans to kick off B2B services in Mumbai
Murjani to set up 4 Calvin Klein stores
Mass media penetration on the wane
Prasar Bharati revenue up 48%
DD, ESPN kick off row on FIFA Cup
Source: Business Standard
   
Prasar Bharati ups revenue target
Toyota to unveil new vehicle this year
Cricket: 4 cos bid for overseas rights
Source:The Hindu Business Line
   
Anyone can do anything
More glamorous too
ABBY Awards
Not just a PSB
Banking on pester power
Lots for tots!
Source:Brand Line
Dr Batra’s moves again
IRS 2006 Round 1: Most top magazines experience decline in readership
IRS 2006 Round 1: Most leading dailies see a marginal decline in readership
Guest Article: Manas Misra: Innovating life
Beehive Communications wins advertising duties for Chitralekha Group
Kids’ primetime on television same as adults: Survey
Source:Agency Faqs
 
   
White Sox ads have one focus: 'Again'
Source:NewKerala.com
   
Lawyer defends Apple Computer's right to use apple logo
Source:The Hindu
   
MSNBC tests ad-led mobile news service
Experience is the key
How valuable is your brand?
Source:Financial Express
   
Ad firms eye Metro space
‘Felicitations are fine, but where are the sponsors?’
Petrol pumps cannot ‘hoard’: MC
Source: Indian Express
   
Moss proves adage right
Source:Telegraph
International News
Yahoo search advertisers face new click-less fraud
Source: MarketWatch
   
Honda Preps $50 Mil. Push for Fit
House Hears Telco Video Bill
NYC Seeks Global Brand Delivery
Source: Ad Week
   
Black TV Channel Had More Fast Food Ads: Study
Source: www.healthcentral.com
   
Game Players Receive Tools to Create Ads
Source:ABC News
   
Forster resigns from Clear Channel
Seabrook gets key role at MindShare
Consumers back local press ads
Page & Moy to run ads in customer magazine
  Source: Media Week (UK)
   
Report: DeVos tops $2 million mark in early ad blitz
Source: MLive.com
   
NHL to launch 'My Stanley Cup' Advertising Campaign
Source: NHL.com
Baseball video game gets in-game ads
Moody's cuts Interpublic, may cut further
Source:Reuters
   
Internet boom picks up ad slack
Source: The Australian
   
MSNBC.com Launches Free, Ad-Based Mobile Application
Source: Media Week (US)
   
Entrepreneurs see future in online pixel advertising
Source: MENAFN
   
Optimedia Opts For Drury, Names New Spot Chief
HGTV Streams Live Promo Finale
Source: Media Post
   
Advertising.com Launches Online Video Advertising Network
Source:Media Buyer Planner
   
Billboard Advertising is a Booming Business
Source: ShortNews.com

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