Indiantelevision.com's The Ad Linx Reporter dated 6 April 2006 - Global and Indian advertising news, information and data at yourh fingertips

Media, Advertising & Marketing Watch

Cricket: BCCI debunks bidders’ objections
Zee, ESS, Nimbus allege Sahara flouted norms of bidding for rights of India-Pak cricket matches to be played in 3rd countries.

C&S sees marginal growth: IRS 2006 survey
The reach of C&S in urban India has gone up from 53.5% in 2004 to 54.4% in 2006, while mass media has stagnated: IRS.

Sony to use 'Idol 2', 'Deal Ya...' to push Shiksha
Sony, P&G, CRY join hands to bolster Shiksha initiative. Sony to push it through 'Deal Ya No Deal' & second season of 'Indian Idol.

ESS to share with DD semis, final of soccer World Cup
ESS has reached an in-principal agreement with the govt to make available the semi-final and final matches of FIFA World Cup soccer to DD

Prasar Bharati revenues cross Rs 12 bn
Prasar Bharati revenues cross Rs 12 billion in FY06, with DD at Rs 9.6 billion, AIR Rs 2.7 billion.

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Today's Newsbreakers.......India

	ESPN sells ad slots for World Cup at a huge premium
	East or west, India is the best
	It's homecoming for out-of-home pros
	Coca-Cola, P&G bury the hatchet on patent suits
	Doug Baillie sets the tone for change at HLL
	Source:Economic Times

	The 30-second commercial: A case of branded discontent?
	A soap worth a child’s education
	No more 100% dandruff-free line in Head & Shoulders ad
	Source:DNA

	Ogilvy plans to kick off B2B services in Mumbai
	Murjani to set up 4 Calvin Klein stores
	Mass media penetration on the wane
	Prasar Bharati revenue up 48%
	DD, ESPN kick off row on FIFA Cup
	Source: Business Standard

	Prasar Bharati ups revenue target
	Toyota to unveil new vehicle this year
	Cricket: 4 cos bid for overseas rights
	Source:The Hindu Business Line

	Anyone can do anything
	More glamorous too
	ABBY Awards
	Not just a PSB
	Banking on pester power
	Lots for tots!
	Source:Brand Line

	Dr Batra’s moves again
	IRS 2006 Round 1: Most top magazines experience decline in readership
	IRS 2006 Round 1: Most leading dailies see a marginal decline in readership
	Guest Article: Manas Misra: Innovating life
	Beehive Communications wins advertising duties for Chitralekha Group
	Kids’ primetime on television same as adults: Survey
	Source:Agency Faqs



	White Sox ads have one focus: 'Again'
	Source:NewKerala.com

	Lawyer defends Apple Computer's right to use apple logo
	Source:The Hindu

	MSNBC tests ad-led mobile news service
	Experience is the key
	How valuable is your brand?
	Source:Financial Express

	Ad firms eye Metro space
	‘Felicitations are fine, but where are the sponsors?’
	Petrol pumps cannot ‘hoard’: MC
	Source: Indian Express

	Moss proves adage right
	Source:Telegraph

International News

	Yahoo search advertisers face new click-less fraud
	Source: MarketWatch

	Honda Preps $50 Mil. Push for Fit
	House Hears Telco Video Bill
	NYC Seeks Global Brand Delivery
	Source: Ad Week


	Black TV Channel Had More Fast Food Ads: Study
	Source: www.healthcentral.com

	Game Players Receive Tools to Create Ads
	Source:ABC News

	Forster resigns from Clear Channel
	Seabrook gets key role at MindShare
	Consumers back local press ads
	Page & Moy to run ads in customer magazine
	Source: Media Week (UK)

	Report: DeVos tops $2 million mark in early ad blitz
	Source: MLive.com

	NHL to launch 'My Stanley Cup' Advertising Campaign
	Source: NHL.com

	Baseball video game gets in-game ads
	Moody's cuts Interpublic, may cut further
	Source:Reuters

	Internet boom picks up ad slack
	Source: The Australian

	MSNBC.com Launches Free, Ad-Based Mobile Application
	Source: Media Week (US)

	Entrepreneurs see future in online pixel advertising
	Source: MENAFN

	Optimedia Opts For Drury, Names New Spot Chief
	HGTV Streams Live Promo Finale
	Source: Media Post

	Advertising.com Launches Online Video Advertising Network
	Source:Media Buyer Planner

	Billboard Advertising is a Booming Business
	Source: ShortNews.com

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