31 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 34
Media, Advertising & Marketing Watch













Tough going, but Star One in it for long haul
Star's metro-centric channel has found going tough thus far to attract advertisers, but is firm on staying the course.

Aaj Tak's Avinash Pandey switches to Star News
Avinash Pandey, senior manager ad sales at TV Today, joins Star News in "a couple of weeks" and will heading sales in the north and east .

Cobra Beer launches movie competition Cobra Vision

Shemaroo releases 'Aabra Ka Daabra' on home video

StanChart introduces Marathon credit card

P&G acquires Gillette for $57 billion

Guest Speak
Is Corporate Branding Key For Going Public?
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (9 January 2005 to 15 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

In Business Bites, Ronnie Screvwala invites two leaders from the same industry to lunch at some of the finest restaurants and discusses policies, issues and challenges impacting their sectors.
Business Bites: Sunday, 30th January. 11am, 10pm
Click here for more details

Top 100 Programmes (9 January 2005 to 15 January 2005)
Star Plus
Sony Entertainment
Sun TV
Star Gold
Gemini TV
MAX

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Sania gets Rs 7 crore ad offer
  Source: The Statesman
 
   
Comply with licence conditions, BMP tells advertising agencies
Source:The Hindu
   
Too many ad offers makes Sania play safe
More power over ad agencies
Source:Economic Times
 
‘Online advertising industry likely to achieve Rs 280 crore target by 2007’
  Source:Financial Express
McCann Erickson picks up Monster.com account
Choco-tella reveals the Inside story
Is your brand crisis-proof, asks James Moeller
Harish Bhatia & Sudhir Vohra to head Bhaskar group publications
Time Out magazine publisher hopes to break even in two years
Source:Agency Faqs
   
   
Comic books serious stuff for marketers
Source:The Hindu Business Line
   
With total branding and advertising services
Source:Mid-day
International News
On Advertising: Small firms can attain big plaudits
  Source;IHT
   
ACCC cracks down on Flight Centre ads
  Source:Ninemsn, Australia
   
6 Advance in $60 Mil. Payless Review
$500 Mil. VW North American Business Goes to MediaCom
Publicis Seattle Wins Dish Network Account
Lowe Unveils First Work for GMC Denali
  Source: Ad Week
   
Super Bowl advertisers walk on eggshells after backlash
  Source:San Francisco Chronicle
   
Dial Selects BBDO, Chicago as Creative Agency
  Source:Forbes
ITV forecasts advertising fees to grow 10%
  Source: Business Day Newspaper
   
TBWA applies new approach
  Source: Bangkok Post, Thailand
   
New agency claims to be NZ's biggest
  Source: New Zealand Herald
   
Google's AdWords gets API beta
  Source: Cnet Asia
   
Major DTCM advertising campaign creates awareneww about local culture
  Source:AME Info
   
Qatar Airways uses innovative Advertising Message in South Africa
  Source: ASIATravelTips.com, Thailand
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