9 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 35









Media, Advertising & Marketing Watch













'Indian Idol' kicks off 1st leg of 4-city swing in Kolkata
Sony's Katial asserts 50,000 registrations have come in for auditions in Kolkata alone.

Saatchi & Saatchi, Carat bag ad & media buying a/c of Chateau Ind.
Asian wine major Chateau Indage Ltd has recently given the mandate of launching its advertising and marketing campaign to Saatchi & Saatchi India.

Nokia's smartphone for professionals
Nokia has launched a new mobile phone - the Nokia 9300, which is a high-end smartphone for business professionals who are constantly on the move.

Bharti Teletech wins top telecom manu. award
Bharti Teletech has been awarded the coveted Voice and Data 100 Award for the top telecom manufacturer of the year 2004.

Kellogs' mobile contest to promote chocos
Kellogs India has tied up with Mobile2Win to promote its Chocos brand. Targeted at kids in the age group 4-11 years, Kellogs has launched a mobile phone-based contest.

Mam Report
Couch Potatoes
A survey conducted by Philips Electronics on television viewing across 13 countries

TV Ratings
TAM Top 10 Programmes (22 August - 28 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (22 August - 28 August 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
DD Sports
Source: www.indiantelevision.com

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Today's Newsbreakers.......India
Euro RSCG bags Polaris associate's account
East meeting West?
Eli Lilly's exclusive marketing right under legal cloud
Source:The Hindu Business Line
   
   
Zee may securitise ad cash for cricket deal
Source: Business Standard
   
The return of the East India Company?
AAAI update
Getting back on track
The devil's new suit
Money in action
In pursuit of youth
Source:Catalyst
Ad Agencies: Image Makers Or Brand Sustainers?
The Celebrity Cult Is Turning Into A Religion
Source: The Financial Express
 
Pumped up Adrenalin signs up Euro RSCG
STAR World's not in the rat-race, says Vidyasagar
Toshiba’s Realism in Sound: Communicating clarity in a unique way
Source:Agency Faqs
 
JWT's filmi idea clicks
Bawdy copy
Blown to bits
E = MCM
Your time starts now
Middle of nowhere
Lady in red
Source: The Economic Times
International News
Jury out on Nestlé plans
Five gets on the red-button bandwagon
Varilux signs Tate Modern deal
How can medialand bring inthe ad-funded bacon?
Celeb image or brand credibility –it’s truly a game of two halves
  Source: Media Week (UK)
   
Dow Jones Sees Profit Shortfall on Weak WSJ Ads
  Source: Reuters
   
Ads That Annoy Also Succeed
  Source:Wired News
   
Infomercial Marketer Trudeau to Pay $2M FTC Settlement
  Source:DM News
   
AFC Sells Cinnabon To Equity Group
Favre, Delhomme Huddle For Got Milk?
  Source: Brand Week
   
Unilever Shifts Vaseline Creative From McCann to JWT
3 Suitors Make Bids for Grey Global Group
  Source: Ad week
   
AOL Targets Madison Avenue, First Ad Trade Effort In Years
Analysts: GEICO Ruling May Not Be 'Good News' For Brands
  Source: Media Post
   
The Case for Mobile Advertising
  Source: eWeek

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