30 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 50











Adex Analysis













TV ad spend of PSU banks rises by 324%
Ad spends by a few PSU Banks on TV for corporate image registers growth of approximately 324 per cent.

Media, Advertising & Marketing Watch
Manhattan woos the elite with customer events
Standard Chartered Bank's new lifestyle card Manhattan ushered in a new benchmark for lifestyle experiences with mega customer events like 'The Manhattan BodySoul Experience' at Moksh and 'The Manhattan Unwind Experience' at Indigo.

Chateau Indage bags IWSC awards
Asian wine major Chateau Indage Limited has recently won the International Wine and Spirit Competition Awards (IWSC).

Beckham dribbles it with Scooby Doo in Adidas ad
 According to reports appeared in the European media, sportswear giant Adidas' latest ad campaign starring soccer star David Beckham and cartoon dog detective Scooby Doo will be launched throughout Europe on cable and satellite television on 1 October.

TV Ratings
Top 10 Programmes (12 September 2004 to 18 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12 September 2004 to 18 September 2004)
Star Plus
Sony Entertainment
Sun TV
Gemini TV
MAX

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Court upholds anti-smoking ads
Watch Beckham's marketing coup
Nielsen to launch TV ads rating system next year
NCDs are the flavour of the season
The web is here to help
Sense and sensibility
Source:The Economic Times
   
 
Adding to it
Needed: A savings behaviour model
Chairman Mike
Not just brands
Source:Catalyst
Hyundai Electronics` advertisement peeves Hyundai Motors
Want an office party on air? Pay Zoom
Source:Business Standard
 
 
Colgate, IDA To Promote Oral Health Campaign
Rasna Plans Branded Stores
Source:Financial Express
   
Superbrands chooses 101 Indian brands
Source:The Hindu Business Line
 
Alliance bags Apella Watches, Flex Industries
Source:Agency Faqs
International News
VW Evaluates $1.4 Bil. Global Media Business
Mars Inc. Consolidates at BBDO, TBWA
PHD Surfaces in $300-480 Mil. Paramount Media Review
Arbitron, P&G and VNU Team on Research Tool
  Source:Ad Week
   
Royal Caribbean Sales With TiVo
Miller Brewing Push For Milwaukee's Best
Space, The Next (Ad) Frontier
  Source: BrandWeek
   
Fox News Radio to be Measured by RADAR
VW Evaluates $1.4 Bil. Global Media Business
  Source: Media Week (US)
   
Nielsen, Arbitron Reveal Aggressive PPM Rollout Plan, Would Cover 50 Markets
Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud
  Source: Media Post
   
Internet ads to soar by 30% in 2005
  Source: Media Week UK
   
Study: FMCG gains most from online advertising campaigns
  Source:Digital Bulletin
   
ITV talks to regulators about ways of snaring the ad skippers
  Source: Guardian
   
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