1 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 29










Adex Analysis













Colour TV advt on the tube dips 21% in 2004
Colour television advertising on TV dipped by 21% in the first half of 2004 compared to the same period of 2003

Perspectives
Indian PR agencies get proactive and how!
A glance at the Indian PR industry, with focus on television.

Not so hunky dory after all
A look at the international public relations scenario.

Media, Advertising & Marketing Watch
Alpha Marathi lines up ground events, talent hunt
This year too is going to be an 'eventful' one for Zee Network's Marathi channel Alpha Marathi. The channel, which launched a slew of talent hunts and ground events in the last few years, is carrying on with the initiatives this year as well.

Teacher's whisky launches limited celebration packs
Indian scotch major Allied Domecq Spirits and Wine (I) Pvt. Ltd. is all set to make the spirits soar high this festive season by introducing limited edition celebration packs of Teacher’s 50 - a premium 12 year old scotch and Teacher’s Highland Cream Scotch whisky.

TV Ratings
Top 10 Programmes (15 August 2004 to 21 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15 August 2004 to 21 August 2004)
Star Plus
MAX
Sony Entertainment
Zee Cinema
Sun TV
Zee TV
Gemini TV
DD1
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Pinxit Blue bags Google India account
rmg david, O&M find a place in Communications Arts Annual
Events: The next big thing at Alpha Bangla
MindShare bags Apollo Tyres media business
Source:Agency Faqs
 
 
Deviant tales of the unexpected
Source: Business Standard
   
Wonder bra ads fall flat
Source: Business Standard
JWT plans segmented campaign to promote Pondicherry Tourism
Triton Comm plans alliances, buyouts to foray into events
Source:The Hindu Business Line
   
South of the border, east of the sun
18 till ad dies
All about the soapy opera
Motown on the run
On home ground
Nokia brings in reggae star Shaggy in India
Tipper point: Nita Kapoor
Women replace men in marketing
Source: The Economic Times
   
International News
Tacoda Goes Vertical, Taps Tech Site For Behavioral Targeting
On The Road To Hollywood, MPG Makes Stop On 'Madison & Vine'
Online Biz Publishers Adopt TV-Like Ads'
  Source: Media Post
   
Buick 'Retires' Earl in Shift to Product Focus
Ogilvy's Wright Heads to Lowe in Global Post
  Source: Ad Week
   
Advertising winner of fool's gold at Olympics
  Source:Toronto Star, Canada
   
Participation programmes prime advertising
  Source:Inform Itv
Zenith Signs Up for Nielsen Place*Views Research
  Source: Media Week (US)
   
Buick Refocuses Direction, Retires Earl
Shania Sings Sweet Tunes For P&G
  Source:Brandweek
   
Time for tough talk on how to set standards for online ads
Outdoor achieves near-record revenue rise
Sodastream sponsors Inside Soap awards
  Source:Media Week (UK)
   
Kerry places $45 million, 20-state ad buy
  Source: USA Today
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