29 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 90
Special Report
















Health 'fit'ting well into ratings plans
Channels looking to include health shows in their programming as these garner healthy ratings.

Media, Advertising & Marketing Watch
Data analytics: value ad in 'real time'
Data analytics, the "frontier field" tool of the communications business has entered the "real time" solutions domain.

Hong Kong tourism to capitalise on 'winterfest'
The Hong Kong Tourism Board (HKTB) will stage its Hong Kong WinterFest programme for the third consecutive year from 26 November 2004 to 2 January 2005. The Board expects that the programme will boost visitor arrivals by 13.4 per cent to 2.49 million during the five-week period.

25 Nov. episode of 'Indian Idol' garners 1 m+ votes
One month since Indian Idol's launch, Sony seems to enjoying not only a rise in viewership but also the benefits of an alternate revenue stream (via SMSs).

Brand Watch
Larger than life characters endorse Elf
 A look at the four new ads of Elf featuring Satvinder, Mr. Lele, Tiger Thangrajan and Misra ji!

Guest Speak
How To Manage A Corporate Naming Project
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (8 November 2004 to 14 November 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (8 November 2004 to 14 November 2004)
Star Plus
DD Sports
DD1
Sony Entertainment
Gemini TV
Sun TV

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Today's Newsbreakers.......India
Vineet Singh Hukmani quits Mudra; to join Cheil
Nokia: Rules of N-Gagement
MTV to launch VH1 in a month
Dainik Jagran gets aggressive in Bihar and Jharkhand
Personally Speaking: Anand Halve on Bole toh ads sudharna mangta hai...
Source: Agency Faqs
   
   
Five parties spent Rs.1.38 bn on poll campaign
Source: newkerala.com
Zee subsidiary wins case over use of logo
SUV segment: Auto majors sport a brand new look
Advertising finds its way into series
Source:The Hindu
   
   
Watch! How this car turns into a robot
Source: The Economics Times
   
Makers of Maxima plan new brand
Source: The Hindu Business Line
International News
Yahoo! Goes Out-of-Home To Promote Shopping Site
  Source: Media Post
   
UK launches massive sexual health campaign
  Source:Medical News Today
   
Bilbao to break with tradition on shirt advertising
  Source;Reuters
   
Klum joins McDonalds advertising team
  Source: Irish Examiner
Canadian hockey lockout creates TV marketing crisis
Nike 'graffiti' ads at bus stops upset Singaporeans
A magic 'brand' eludes South Korea
On Advertising: Agencies home in on sponsoring
  Source:IHT
   
It's your bed, lie in it, Tate tells Saatchi
  Source:Media Week (UK)
   
Football industry's global marketplace
  Source:BBC UK
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