24 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 87
Adex Analysis
















Skin Care products advertising on TV dips 13%
Skin Care products range advertising on TV has registered a 13 per cent dip in H1 2004 compared to H1 2003.

Media, Advertising & Marketing Watch
MTV's first soap 'Kitni Mast...' rides well
MTV's first soap 'Kitni Mast Hai Zindagi' notched up an average rating of 2.19 per cent in the 2nd week in SEC A, B in Mumbai.

Discovery Travel & Living's ad campaign kicks off
Lifestyle channel Discovery Travel & Living, which was recently launched in India today unveiled its nationwide ad campaign titled - 'Get a life'.

Sony launches VAIO personal computers in India

Reuters online services to get ad push

Guest Speak
Columbus Was Searching for India, Too
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (1 November 2004 to 7 November 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (1 November 2004 to 7 November 2004)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Eenadu TV

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Today's Newsbreakers.......India
Radio creativity at it's best
Levi's set to launch new spot
P&G to cut ad spend in TV in Q1
Leo Entertainment launches James campaign
Nike ads spark row in Singapore
Best / Bekaar
Enter the Dragon
Bawdy copy
Time for some fine tuning
Source: The Economics Times
   
   
Ad Fest at Munnar
Leading biz houses sponser Goa IFFI
Turner channels put on good show
Source: The Hindu Business Line
 
US airs ads on terror attacks
Source: Business Standard
Leo Burnett wins Tetra Pak account
Mediaedge:cia, Madison & Starcom in race for Tata AIG’s media business
3 minutes. €27 million. Nicole Kidman. Welcome to Chanel No 5
Indigo Hospitality appoints RMG David
Sanj Samachar comes up with 8 editions in a single day
Source: Agency faqs
   
   
Turner goes all out to grab kids’ space
Nike ads stir controversy
  Source: The Financial Express
 
Ludhiana: MC removes hoardings
Source: newkerala.com
 
Gibson distances himself from 'Passion..' Oscar campaign
Source: newkerala.com
International News
Omnicom's Watson Is Set to Retire
SC Johnson Launches PR Search
McDonald's Names Skinner CEO
BlueLithium Purchases Ad-Serving Tech Company
Gkv Buys Campbell to Form $150 Mil. Agency
Dan Rather to Relinquish Anchor Post in March
  Source: Ad Week
   
Online on track to outstrip radio ad spend
Adland given two years to negotiate terms of surrender
Maxim signs poker deal
Club classics show from Heart gets multiformat ad format
  Source:Media Week (UK)
   
Kuwaiti Student Studies Advertising in Missouri
  Source:Voice of America
   
Ad banner attack involved comedy central
  Source:iT News, Australia
   
Two kinds of Advertising for a Marketing Strategy
  Source:Stickysauce
WPP-Grey Global merger 'on hold'
  Source:BBC
   
Ad Trades: Ads Fuel A Fifth Of Economic Activity, But It's Shrinking
Carat Looks Beyond :30, Turns Its Eyes West
Adult Publisher Sues Google For Copyright Infringement
Bottom-Feeders or an Advertising Revolution?
  Source: Media Post
   
Ad spending gnaws on auto profitsg
  Source:CBS MarketWatch
   
GWR says advertising markets still weak
  Source:Financial Times, UK
   
Israel Channel 1 refused to air Yad Vashem campaign for free
  Source:Globes Online
   
RSPCA criticises guinea pig ad
  Source:itv.com
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