7 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 45












Adex Analysis








Indian TV follows intl norms on ad clutter levels
An all-channels average advtg time of 192 seconds per hour in 2003 speaks well for broadcasters, says an Adex India study.

Media, Advertising & Marketing Watch
LG Care makes brave new entry into Indian FMCG arena
LG's FMCG arm Indian Household and Healthcare Ltd. Today marked the national launch in Mumbai of eight mainline consumer product categories under the LG Care brand.

NDTV gets into a 'car'riage deal with Hindustan Motors
Hindustan Motors and NDTV have joined hands for a Ambassador Grand election contest, which gives poll pundits across the country, an opportunity to win a brand new Grand car with power steering.

Columbia Tristar spins media blitz around 'Hellboy'
Columbia Tristar spins different media vehicles to create awareness about their latest product, which is based on a comic. The movie hits theatres on 14 May.

Hutch joins hand with Microsoft; brings office on mobile
Hutch has launched 'Microsoft Outlook on Hutch', a service that allows Hutch users to access their office emails on their mobile phones. A unique corporate solution developed jointly by Hutch and Microsoft, the service enables access to corporate emails using either SMS or GPRS service.

Neville Isdel new Coca-Cola CEO
Qibla Cola to attend UK Soft Drinks Industry meet
Despite tobacco ban, outdoor ad industry projects 15% growth

TV Ratings
Top 10 Programmes (18 April 2004 to 24 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18 April 2004 to 24 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
SC seeks ad revenue details from Ten Sports
LG Care enters FMCG market
Swatch to usher in more brands
Henko relaunches Stain Champion; cuts prices
R K Swamy BBDO prepares guide to urban markets
Ten Sports asked to detail ad revenue during Indo-Pak series
PRO FX to market QED brand
ICICI Bank launches co-brand card with Ebony
LG Electronics to power up in rural India
Source: The Hindu Business Line
   
The common factor
Mirchi awards
All about features and options
The 'desi' appeal
Retro-fit. `Wakaw!'
Source: Catalyst
R K Swamy prepares guide on purchasing power
Retail's in hyper drive and the choice is yours
HSIL responds to price war, Henko cheaper 15%
Source: The Economic Times
 
News Corp Logs 69% Growth In Q3 Profits
Nestle May Munch On Cereals Now
CavinKare Lines Up New Skin, Hair Care Products
Source:Financial Express
   
TBWAIndia wins advertising duties of sunroof brand, Webasto
Source:Agency faqs
 
Predict poll results and win a car!
Source: Business Standard via Rediff
 
MindSpace to focus on non-metros
Source: Hindu
International News
New guidance on mobile adverts
  Source: Financial Times
   
First Product Placement On Baseball Field Sparks Controversy
  Source: Ad Age
   
Dodge Using 'Friends' To Attract Drivers
Source: Brand week
   
TV Buyers' Estimates
Omincom latest to launch pool-buying operation
Source:Media Week (UK)
Advertisers Drop Commissions, Still Use 'Creative' Shops For Media Service
Source: Media Post
 
HSBC: More Meetings May Be Needed
Boeing Selects Initiative for Media Duties
Lowe Taps Fallon's Goldstein for Global Role
Source: AD week
 
Advertisers queue for commercial slots in popular 'Indonesian Idol' TV programme
Source: Channel News Asia
 
Survey finds ' moral myopia ' in advertising industry
Source: Dallas Baptist Standard, TX

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