3 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 41











Media, Advertising & Marketing Watch








Wit, originality: Piyush Pandey's Mantra
"Being the creative director of an ad agency is like combining Mahatma Gandhi and Mickey Mouse. There is no brain surgery involved - just common sense." - One of the anecdotes put forth by O&M executive chairman Piyush Pandey at the 3A of I creativity workshop last week

Cricket's poster boys set LIFW stage afire
It took the last show on day three to truly bring the Lakme India Fashion Week (LIFW) alive, as some unusual suspects- the poster boys of Indian cricket- set the ramp afire.It was also this marketing master-stroke from Samsung India Electronics Limited.

Visa launches promotion for Olympics
Visa has announced an offer for all Visa Credit and Debit cardholders in New Delhi, Mumbai, Kolkata, Bangalore and Hyderabad.

Net emerges as American women's media of choice
A survey has indicated that the web is the leading media choice among American women. However it has in no way diminshed the role of traditional media like the magazine especially in a relaxed environment.

Bharatmatrimony.com launched operations in Dubai
One of India's leading matrimony portals, Bharat Matrimony.com has commenced its operations at Burdubai, Dubai.

Nokia to pitch in with R&D centre in Mumbai
AAAI-Raman Memorial Awards conferred

Top 10 Programmes (11 April 2004 to 17 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 April 2004 to 17 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Mudra bags 3 accounts for brand building
TVS Motor confident of regaining market share
Nicholas Piramal to test FMCG style for promoting drugs
Shoppers' Stop launches new co-branded clothes
Making hay while sun shines
Sony India aims to achieve Rs 1,100-cr turnover
Source: The Hindu Business Line
 
Jeans: Pepe, Levi Plan New Steps To Push Volumes
Godrej, Tata, Dilmah Plan Slew Of Initiatives To Woo Consumers
Brand War Hotting Up In Hospitality Sector
Outsourcing To Unilever Set To Turn Rs 1,000 Cr Biz For HLL
Cigarette Ads Reach The Fag End
Source:Financial Express
 
India's secret army of online ad 'clickers'
Source:Times of India
Ad industry may break double digit barrier
Leo Burnett creates national head-art post
Godfrey Phillips to spend Rs 600-cr on revamp
Surrogate ads may help circumvent tobacco ban
Advertisers' ways to reach people
Dabur to rope in Big B
'Tobacco Bill may encourage surrogate ads'
Amazon, eBay lead the way
Ranbaxy gets nod for clinical trials of two NCEs
Cube M debuts with Rs 10-cr business
Source: The Economic Times
 
The making of a good creative director: Piyush Pandey at The Block
HT sharpens youth appeal with Hindustan Times NEXT

Source:Agency faqs
 
Gujarat bans smoking in public places
Source: Indian Express
International News
Heinz Opens Review For Frozen-Foods Brands
Retailer Staples Splits With Martin/Williams
  Source: Ad Age
   
6 Percent Revenue Boost for WPP
KFC Becomes 'Chicken Capital USA'
$70 Mil. Staples Account in Play
Source: AD week
 
Group Decides Upfront Stays the Same
Source: TV Week
 
Woolwich and Iceland sign Amra deals
Source: Media Week (UK)
 
PepsiCo Notified by SEC
Source:Brand Week
Launch of Sydney's first ad campaign
Source:ninemsn
 
Second Wi-Fi Advertising Hotspot Network
Source: Wi-Fi Networking News
 
ON ADVERTISING | Viral ads: marketing tightrope
Source: IHT
 

All Derby Jockeys Can Wear Advertising...
Source : Baltimore Sun
 
Pearson turns corner as ad revenues pick up
Source:The Scotsman
 
AP: Kerry Expanding Ad Campaign
Source:Guardian Unlimited
 
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