13 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 49














Adex Analysis










Hero Honda is rock solid on its top position
Hero Honda zooms past all others and retains numero uno slot among advertisers in the automobile sector

Media, Advertising & Marketing Watch
Star Plus makes strong leadership statement
It's getting on to just about four years at the top for Star Plus and looks like the channel has decided to make a strong positioning and leadership statement about the fact to the media community.

Tobacco ads surface in May issues of some mags
More than a week after the ban on tobacco advertising came into effect, there still seems to be confusion and uncertainty over the dos and don'ts of the ban.

Coke Wakaw dancers on Lamby scooters in 10 cities
Coca-Cola India seems to be working on various options to get consumers familiar with the classic retro look of Vivek Oberoi portrayed in the new Vanilla Coke campaign

Vivek Krishnani moves from Radio City to Turner
Vivek Krishnani has quit his post as marketing head of Radio City and has moved to Turner. Acknowledging the career shift, Krishnani said he has joined Turner on 27 April.

Warner Bros, ATI team to market 'The Matrix Online'
Coffee Day to marry coffee drinking, book reading
Warner to play Mastercard Looney Tunes in China
Nokia teams with up Capcom for N-Gage games

TV Ratings
Top 10 Programmes (25 April 2004 to 1 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 April 2004 to 1 May 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Yuvraj to endorse Hercules cycles
LG India aims Rs 15,000-cr turnover by 2007 — To invest Rs 1,000 crore in domestic operations
Oral Rehydration Salts campaign to expand reach in northern States
Mattel hopes to sell Barbie through DVD
Kinetic launches `Zing' variant to overtake Scooty Pep
Shaw Wallace aims to triple profit in 3 years
Blue Star net up 5 pc
Fashion event by Raymonds in Hyderabad
Source: The Hindu Business Line
 
   
SS Music lines-up new shows, veejays; looks to strengthen position in south
LG signs up Yuvraj Singh; to invest Rs 700 crore in next three years
Source:Agency faqs
   
LG signs Yuvie as brand ambassador
Coke ties up with Virtual for 'wakaw' campaign
Motown moneybags jingle, ad spend rose 100% in '03
Is Aamir turning Mallu in next Coke ad?
Coke identifies rural markets for volume growth
Tabloidisation of the media
Source: The Economic Times
 
Don't advertise yourself into bankruptcy
BL in Mumbai
Knorr's challenge
The grand brand experience
Of yellow knights and cubicle envy
Source: Catalyst
 
New Campaign For Thums Up
LG Electronics To Invest Rs 700 Cr In Indian Ops
Coca-Cola Going All Out To Reach Rural Market
LG Electronics To Invest Rs 700 Cr In Indian Ops
Source:Financial Express
 
ACC looks for Asia Cup sponsors
Source:Hindustan Times
International News
Gotham's Roberts Exits; 3 to Lead Interpublic Shop
Hill Seeks a Creative Infusion
Snapple Moves to Cliff Freeman
Source: AD week
 
Old Navy Heats Up Summer Campaign
McDonald's In Love With Campaign
Source:Brandweek
 
Armani slammed over "sexualised" child ad
  Source: Reuters
 
Google to sell banner ads
Source: CNET News
Streaming Video Will Steal Dollars From TV, Conference Panelists Say
Rich Media Usage And Click-Through Rates On The Rise
Addicted To Media? Planners, Buyers Say They Are
Source: Media Post
 
MP attacks BBC's £ 14m advertising
  Source: Financial Times
 
Billett warns of no TV advertising revival in near future
Source :Media Bulletin
 
Sloggi takes to the skies
Are media agencies missing the oldest trick in the book?
  Source: Media Week (UK)

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