Aaj Tak hold loosens to main rivals' benefit
Elections are taking a toll on the leader among Hindi news channels; Aaj Tak's mkt share slips from 36 to 26 % in 4 months.

Yash Raj Films, MTV to co-produce music video
After Ab Tak Chappan and Masti, MTV has taken innovation in film promotion to a higher level partnering exclusively with Yash Raj Films to co-produce a music video for the title track of their upcoming romantic comedy, 'Hum Tum'.

US media consumption underrated: Study
A study conducted by Researchers at Ball State University's Center for Media Design has revealed that Each day an American spends 11.7 hours on the media, on an average. While the "least media-active person" spent 5.25 hours a day with the media, the most active spent over 17 hours.

Marico Industries launches Saffola Gold
Marico Industries announced the launch of a revolutionary formulation in edible oils - Saffola Gold - which will has a 70:30 blend of Ricebran oil and Kardi oil.

Nielsen 'People Meters' under fire
TV ratings giant Nielsen Media Research faces strong opposition from the Latino and black groups on its decision to electronically measure viewership in Los Angeles.

TV Ratings
Top 10 Programmes (25 April 2004 to 1 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 April 2004 to 1 May 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com