Optimum use of humour, exaggeration in Hitachi AC ads
The television commercial (TVC) which was launched in March this year has been conceived by Leo Burnett and has ample amount of humour and exaggeration to communicate the product’s USP – its size and its power.

McDonald's prepares to 'Go Active!' for Olympics
Fast food major McDonald's which is the official restaurant for the Olympic Games is preparing to Go Active! with a variety of Olympic initiatives showcasing the company's ongoing commitment to balanced, active lifestyles and the spirit and ideals of the Olympic Games.

ICICI Prudential promotes Bhatia to head of marketing
ICICI Prudential Life Insurance has appointed Abhishek Bhatia as the head of marketing. The 28-year old, whose career has spanned six years, was previously working as marketing manager with the same insurance company.

Changing nature of TV advt in interactive environment
While in India interactivity in television is restricted to SMS, in the US it is a complex phenomenon for advertisers to deal with. Now you have a plethora of devices like the digital video recorder from Tivo which allows consumers to skip ads.

Diet Coke gets some bounce and bubble into its new TVC
Beverage conglomerate Coca Cola in the US is all set to create a stir at a poolside and on a neighbourhood street by using bubbles and movie stars. The effort is being done for its diet drink.

Publicis Groupe reports decline in first quarter revenue
US Cable netwrks steal march over b'cast counterparts

Interview
Tarun Tejpal, Tehelka CEO & editor-in-chief
'We believe in crusading investigative journalism'

TV Ratings
Top 10 Programmes (25 April 2004 to 1 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 April 2004 to 1 May 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com