10 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 46












Media, Advertising & Marketing Watch








I&B ministry clueless on tobacco ad ban implementation
Despite the ban being already in effect from 1 May, the I&B ministry is yet to work out a mechanism to implement it.

CII to front India presence at Cannes
CII putting up India Pavilion at Marche du film with support of I&B ministry and NFDC. Event unfolds from 12-22 May.

Singapore's Mediacorp restructures management
The multimedia firm involved in TV, radio and newspaper publishing has gone in for sweeping restructuring.

'The Block IV': Kakkar unblocks ills, frills of ideating
The acclaimed creative consultant Deepa Kakkar introduced session four of 'The Block' - the 10 session creative workshop hosted by the Advertising Agencies Association of India (AAAI).

Playwin joins hands with ITZ Cash
Playwin has announced a tie-up with ITZ Cash - a multi-purpose prepaid card by Intrex India Ltd where consumers can now play Playwin games on their computers, mobile phones or even landline phone.

Tom Hanks to get Imax treatment with 'Polar Express'
Warner Bros. has announced that it will release Tom Hanks' upcoming film The Polar Express both in Imax and in standard definition in November.

Corcoise rustles up two new TVCs for Perfetti Italy
US watchdog regulates pop-up, pop-under ads
PVR unveils Faridabad multiplex
Unicef TVCs in Karnataka emphasise polio menace
McDonalds TVC promotes the 'Happy Meal' experience
SC tells Ten Sports to file details of ad revenues

TV Ratings
Top 10 Programmes (18 April 2004 to 24 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18 April 2004 to 24 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
LG to spend Rs 30 cr to promote FMCG
LG Care enters FMCG market
Grasim Suiting introduces `Win 4 Sure' offer
Foster's gets a new look
Godfrey Phillips India may hive off overseas operations
Source: The Hindu Business Line
 
Alpenliebe, Hutch ads adjudged best
Saffola variants to oil Marico's growth engine
TBWA\India beefs up its team
Source: The Economic Times
 
LG in marketing tie-up with IHHC
The bold and the brash: The new brief for ads
Source: Times of India
   
TV channels jack up ad rates for May 13
Source: Business Standard via Rediff
Fast Moving Changes In FMCG Awards
Poll’s Advertising Toll
Ad Spend Of Fast Moving Firms Slows
Ad Council Looks For Rise In Media Donations
TCS Appoints Fleishman Hillard As Global PR Agency
Mother Dairy To Launch Ghee, UHT Milk
PlugIn Sales In Marketing Alliance With G-Hanz
Rasna Cola Cola Headed For Overseas Markets
Source:Financial Express
 
Four Indian nominees at 6th FAB Awards, McCann has seven in shortlist
Greenlam: Making a durable promise
How to tell a good Idea: Deepa Kakkar at The Block
Source:Agency faqs
 
Intellectuals split over pro-NDA ad
Source: Hindustan Times
International News
Tobacco still threatens European F1
  Source: Financial Times
   
Y&R Snares $120 Mil. Toys R Us Account
IPG's Q1 Loss Doubles
MLB, Sony Scale Back 'Spider-Man 2' Promotion
Source: AD week
 
Pepsi, Starbucks Venture Heats Up Spots
Source: Brand week
America Online Taps Former MSNBC.com-er To Develop Broadband Ad Sales Strategy
Mothers' Day: Mom's Have Their Say In Ad Debate
Source: Media Post
 
Global Consumer Regard For U.S. Brands Declines
  Source: Ad Age
 
Current Wave in Advertising Relies On Surfers' Past
Source: www.ecommercetimes.com

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