9 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 3












Top Story






Frames to examine in film placement opportunities
The convention for the entertainment industry kicks off a week from now in Powai. On 17 March, a session will look at the opportunities available to marketers in the area of film.


Zee surges into top 50 with Cine Awards
Key Hindi-speaking markets give the Pan Parag Zee Cine Awards solid TVRs of 4.87 for the 5-and-a-half hour show.

Executive Dossier
"Today MAX alone delivers more GPRs than Zee TV"
SET executive VP (ad sales & revenue management) Rohit Gupta

US advertisers score with Oscar Awards webcast
The Lord of the Rings:The Return of the King wasn't the only big winner at the Academy Awards a week ago. US advertisers were also rewarded through Oscar related sponsorships, increased traffic to their web sites. 31 per cent of Internet users were online as they watched the Academy Awards.

Paramount Pictures appoints Gerry Rich as president marketing
Paramount Pictures has appointed Gerry Rich as the new president, Worldwide motion picture marketing. As announced by the Paramount Pictures chief operating officer and Motion Picture Group's vice chairman Rob Friedman, Rich will fill in the position vacated by Arthur Cohen in September 2003.

Deep Focus wins award for 'Kill Bill' campaign
A few days ago at the DoubleClick Insight Awards in the US, entertainment marketing and promotions firm Deep Focus took home a first-place award in the Best Rich Media Campaign. Its campaign for Miramax's film Kill Bill Volume 1 was cited for the honours.

TV Ratings
Top 10 Programmes (22 February 2004 to 28 February 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22 February 2004 to 28 February 2004)
Star Plus
Sony
Sun TV
Zee TV
Gemini TV
Zee Cinema


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Chevy Tavera to cost Rs 5.6 lakh+
Pantaloon believes in private labels
Reliance relies on Big B effect
Jaeger makes a comeback
Source: The Economic Times
 
McDowell plans to buy regional brands
Why brands are not forever
Why is India Shining?
Source: Business Standard
 
Abby 2004 Countdown: “It has been a tough year for Mudra” – Rensil D’Silva
Mid Day launches “dawn” edition
Source: www.agencyfaqs.com
 
Tata Tea, Other Players Draw Up Host Of Marketing Plans
Raymond Tailors Mall-centric Plan For ‘TRS’
Ford Drops Ad After Protest By Chrysler
The New Tunes Of Competition In Radio Marketing
Dalmia Consumer Care Plans Cigarette Substitute
McDonald’s Quietly Gives Millions Away To Patrons
Source: The Financial Express
   
Grey bags Emirates' South Asia account
Dilmah Tea scouts for ad agency in India
Dandi salt, Friendly Wash to go off the shelves
Source: The Hindu Business Line
International News
In 2003, Ad Spending Rose 6 Percent
Petsmart Seeks Shop for Creative
Source: Adweek
   
Kmart Names New CMO
Wendy's Spins Spinach Into Menu
Source: Brand Week
 
WHY CONTENT INTEGRITY MATTERS FOR ONLINE PUBLISHERS
Darden Hires Lowe For Barbecue Chain
Saturn Shifts Strategy With New Tv Campaign
  Source: Ad Age
   
Burger King opts for Office politics
Source : Media Guardian (UK)
 
Ad Agencies Get Ready For the 'New Hummer' Pitch...
  Source: Ad Rants
   
San Diego strip club reaches deal over illegal advertising..

Source: San Francisco Chronicle
 
Ford tells dealers to stop running minivan ad after Chrysler complaint
Source: Holland Sentinel
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