30 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 18












Headlines






IBF says 'no', govt. 'can't', EC mum
The heat is on as b’casters decide against airing political ads targeting individuals; govt says regulation not possible.

IBF targets surrogate political ads
Poll ads: EC lobs ball back to I&B min

Ratings climb higher for Ten, DD catches up
Ten & DD have propelled into the Top 10 in the ratings charts, the satellite broadcaster a whisker ahead of the pubcaster.

13 year old kid wins LA trip courtesy Nick
Sonal Panda, a13 year old student of the Bombay Scottish School, has been picked up by Nickelodeon as a winner for an all-expense paid trip to Los Angeles to attend its 17th Kids' Choice Awards live.

Diet Coke teams up with Rev. Studios for Garner film
Diet Coke has announced that it is teaming up with Revolution Studios to promote the romantic comedy 13 Going on 30.

Online ads boost branding and offline sales: study
Recently a study was unveiled at the fifth annual MSN strategic account summit. It concluded that online advertising in the US could produce significant increases in product branding and offline sales

Ad Mad World
Abby toh main jawan hoon

TV Ratings
Top 10 Programmes (14 March 2004 to 21 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14 March 2004 to 21 March 2004)
Star Plus
Ten Sports
DD1
Sony
Sun TV


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Watch-A-Thon, Relay
IOC hires Rediffusion as second lieutenant
Nokia to unveil 40 handsets
LG launches TV-fridge for Rs 2 lakh
Government the biggest spender on TV
LG brings home 'family brands' to boost sales
Source: The Economic Times
   
HLL withdraws Vaseline talc
Brand Sehwag gets a triple boost
LG India targets Rs 7,000-cr sales this fiscal
Banaras House Group to sell Amoi mobile phones in India
Source: The Hindu Business Line
 
Chaebol in the countryside
Ban Narmada dam ads: Cong
Govt lobs ad issue back to poll panel
Source: Business Standard
 
LG to launch DC refrigerator; earmarks Rs 3-4 crore ad spends for hi-end TV DIOS
Nokia: Heartland approach to broadbase appeal
Source: Agencyfaqs.com
 
Regulate surrogate ads, Government tells EC
BJP objects to TV ad
BJP complains to EC on advertisement against Vajpayee
Source: The Hindu
 
International News
Adfest: The Wannabe Cannes Ad Festival Of Asia
Taking Your Marketing Department Off-Payroll
P&G Marketing-Mix Analysis Changes $400 Million Ad Spend
Flying High With Msn's Butterfly
Terminix's New 'Psycho' Commercial
Source: Ad Age
 
Struggling Voom Seeks a New Shop
Samsung Meets With Holding Companies
Wieden Set to Win Starbucks
Source: AD week
 
Auditor contradicts Gagliano, but says no evidence of ad fraud in 2000
Source:Canadian Press
 
 
Peta Launches New 'despicable' Ad Series In Columbia U. Paper
Source: PETA
 
Smokers struck by dripping fat ad
Source: BBC
 
Court Investigates New Metric, Pitches 'CPI' As New Ad Market Break
Opposition Mounts Against New York Meters, Calls For Federal Review Of Nielsen
Source:Media Post
 
Fat profits for diet cola ad agencies
Ad hoc: Saatchi brothers buck the trend
Source:Telegraph
 
New “Dream” Advertising Campaign Focuses On Chubb's “Solidity''
Source: Property And Casualty.com
 
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