25 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 15












AdEx Analysis






Non TVC gets max eyeballs in India-Oz series
Non TVC emerged as an effective way of reaching audience in the India-Australia one day VB series

Headlines
ICICI Prudential Life reviews its media biz
Two media agencies – Lodestar and Carat India – have already met the client, according to industry sources.

Britannia appoints Maximize as its AoR
Maximize has won the media AoR business of Britannia. The decision will be effective from April onwards.

Everest appoints Mahesh Chauhan as new president
Erstwhile president Prabhakar Mundkur has resigned from his post to pursue other opportunities and interests.

New Fanta TVC starring Rani to launch on 25 March
Coca-Cola India is all set to launch yet another ad campaign for its orange drink Fanta with brand ambassador Rani Mukherjee.

Vijay TV promos bags top honours at Sparks 2004
Star networks' Tamil channel Vijay TV came out on top winning both the Gold and the Sliver awards for its promos at the 27th Annual Ad Club Madras awards Spark 2004.

Vivendi-Universal launch video games
According to Jupiter Media Matrix's analysis, there were 187 million gamers in 2002 and the numbers are likely to be 235 million by 2007.


Promax&BDA Europe announce 2004 award winners
Venus Williams goes wireless with MForma deal
Infospace Mobile's deal with Universal for ringtones
Synovate to increase focus on global interactive sol.

TV Ratings
Top 10 Programmes (7 March 2004 to 13 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (7 March 2004 to 13 March 2004)
Star Plus
Ten Sports
DD1
Sony
Sun TV


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Birla Sun plans road-shows in North-East
Now, Ford's Focus on Indian roads
Tag Heuer to unveil F1 watches
Faber to market Whirlpool kitchen appliances
Rani teases auto driver in Fanta's new ad
Source: The Economic Times
   
Archies to spend Rs 30 cr to turn into a retail chain
Levi's launches 501 range
HLL targets family with its new Pears variant `germ shield'
MAA Bozell to revamp operations in South
Britannia appoints Maximise as media planning agency
Source: The Hindu Business Line
 
Yeh Pyaas Hai Badi... But Not For Any New Launches This Summer
Maximize Is Britannia’s Agency Of Record
Shower Effect: Godrej Consumer Sees 15% Growth In February
‘Black Ink On Your Nail’ Campaign Launched
Advantage R&D
Source: The Financial Express
   
Channels expect Rs 100 crore poll ads
SMC plans garbage campaign
Price warriors put one across HLL
Source: Business Standard
 
Ashish Bhatnagar of Universal McCann moves to Zenith Media
Britannia awards Rs 40-crore media duties to Maximize
Prabhakar Mundkur resigns as president of Everest
McDonald’s appoints Madison Media for media planning and buying
Rediff’s Mahesh Chauhan appointed president, Everest
Source: Agencyfaqs.com
 
International News
Top Wal-Mart Exec Defends Retail Tactics
Coke Halts Dasani European Distribution
Marketers To Join Judging At Cannes Ad Festival
Ftc Sues Shopping Network Qvc Over Ad Claims
Source: Ad Age
 
Cartel Gains Chain's General Advertising
Starcom Names Its First CMO
Ford's Valentic Heads to Y&R on Microsoft
Source: Adweek
 
Former Kmart SVP-Marketing Joins Starcom
FTC Charges QVC With Marketing Violations
Verizon Says Meet The Elliotts
Gillette Whitens Portfolio With Rembrandt
Source: Brandweek
aQuantive Straddles Publisher/Advertiser Gap
Source : ClickZ.com
 
MSNBC Selects Kanoodle for Content Advertising
Source: Search enginejournal
 
Radio Ad Demand Ebbs In Fourth Quarter
Source: Mediapost.com
 
Klutts takes top advertising spot at newspaper
Source: Mcalesternews.com
 
Dustin Hoffman 'Retard' Ad For Mobile Phone Accessory Company Angers Autistics
Source: Adrants.com
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