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| 19 March 2004 | Newsletter Subscription | Email this Page | Volume 10 - Issue No: 11 |
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Adex Analysis |  
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Promos on general v/s Eng ent: How different? Do promotions have any bearing on driving audiences to watch programmes? - Adex India tries to find the answer.
Headlines Monica Tata is Turner India ad sales head Tata who quit Star earlier this month, will begin work as Turner India sales head from 5 April and will be based out of Mumbai. One-stop-shop for marketers: RK Swamy BBDO Guide to the Urban Market The third RK Swamy BBDO Guide to the Urban Market which was released yesterday gives extensive and multi-faceted information on purchasing power at the town level.
Hutch,
Airtel lead the cellular race: TNS Celltrack study
Starcom bags media AOR of World Gold Council The World Gold Council today appointed Starcom Worldwide, India as its media agency of record (AOR). LIC still king, but private players gaining momentum Insurance companies at large are resorting to different creative strategies with ICICI Prudential using a mix of Corporate (Suraksha Zindagi Ke Har Kadam Par') and Product (Chintamani - no Chinta only Money) advertising; SBI Life banking on 'corporate' ('Woh Bacchpan Ke Din Lauta Do') advertising, while some like Dabur Aviva focussing more on 'product' advertising. TV
Ratings
Source: www.indiantelevision.com |
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