16 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 8












FICCI FRAMES 2004






Revenue Pie : TV to retain lion's status by 2008
E&Y report presented at Ficci Frames revealed that TV contributed 67.19% of the revenue pie of the Indian entertainment industry.

Headlines
Kurl-On new ads based on mastheads, cover page of mags
Manipal Advertising Services has created a unique print campaign for Kurl-on Spinekare, a therapeutic mattress that provides the back with orthopaedically correct support.

Equity Marketing's deal with Warner for Scooby-Doo
Equity Marketing and Warner Bros. Consumer Products have renewed their global licensing agreement for the dog Scooby-Doo.

BBC World Service's campaign for the Arab region
BBC World Service is launching a pan-Arab marketing campaign. The aim is to promote its radio service as well as online interactivity in the region.

AOL, Microsoft, Yahoo! jointly file anti spam lawsuits in US
This is a major step in the online war against junk email. America Online, EarthLink, Bill Gates' software conglomerate Microsoft and portal Yahoo! jointly announced that their collaborative anti-spam industry efforts have resulted in the coordinated filing of the first major industry lawsuits in the US.


TV Ratings
Top 10 Programmes (29 February 2004 to 6 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22 February 2004 to 6 March 2004)
Star Plus
Sony
Sun TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Maruti launches ad blitz to woo 2-wheeler owners
Maruti rolls out low-priced Versa variant
Small, medium branded apparel players take off
Buy 1, get 1 free: HLL takes P&G head-on
Source: The Economic Times
 
A new brew Nescafé’s TV campaign shows a shift in focus from class to mass. Will customers drink to that?
Titan plans luxury umbrella brand
Source: Business Standard
 
NDTV Media targets advertising community with poll contest
TBWA\India bags Rs 8-crore advertising duties of Panasonic
Abby 2004 Countdown: What is missing in Burnett’s work is the very big campaign – KV Sridhar
Source: afaqs
 
Catch It! Brand Euphoria With Strings Attached
Now An Interactive Accessory For Your Mobile Phone
STB Unveils New Branding For Singapore As Premier Tourist Spot
Emami Ropes In Big B To Endorse Two Products
Source: The Financial Express
   
Ramanathan, Menezes join Mudra Comm
Linterland bags BBC Hindi Seva Account
Retail, FM radio lend Spark to Ad Club awards
Beehive bags Tourism Malaysia account
Emami ropes in Big B as brand ambassador
Source: The Hindu Business Line
International News
3 Advance in $180 Mil. Old Navy Review
Source: Adweek
   
A-B Brews 2004 Strategy
GSK Push Tells of Research, Investments
Shatner Boldly Treks For Kellogg
United Says It's 'Time to Fly' Again
Source: Brand Week
 
Coke Assigns 'Mid-Calorie' Cola To Berlin Cameron
  Source: Ad Age
 
Discovery Nets' Reaps Double-Digit Ad Gain, Liberty Spins Off International
Publicis 'Identifies' New Zenith Optimedia Chief
  Source : Media Post
   
England's Channel Four Ad Pokes Fun at America's Puritanical FCC
Comedy Central Uses Apple iPod Commercial Theme For Promo
Source : www.adrants.com
 
Mainstream churches take a leap of faith into TV advertising
Source: Christian Science Monitor
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