10 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 4












Adex Analysis






Cell service ads ring louder than cell phone ads
Advtg trends of cellular services & cell phones don't follow the expected complementary pattern, says an AdEx study.

Headlines
EC questions govt. morality, orders removal of 'feel good' hoardings
The Election Commission, responsible for overseeing the process of elections in India, has directed the government to pull down hoardings around the country, which had been put up by the government highlighting its achievements.

Unstoppable: Zee Cinema on a roll
It's a challenge, 'Rok Sako Toh Rok Lo'. Touted as India's only Hindi movie channel, Zee Cinema has an action plan readied for the year ahead.

Cable ops say can't pay Ten Sports
Vow to black out Ten Sports, blasts government for 'refusing to intervene'. Sports broadcaster holding firm... so far.

Ad Mad World
Narayan Narayan Narayan…..
The creative brief - the modern day equivalent of Narad Muni, the legendary instigator from Indian mythology. Anything but an ordinary piece of paper minding its own business. Ideally something that should serve as a catalyst for great creative work, but the only things that it succeeds in bringing to the fore are paper shredders, increased blood pressures, heightened decibel levels, inflated egos, deflated morales and sometimes airborne account executives…

TV Ratings
Top 10 Programmes (22 February 2004 to 28 February 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22 February 2004 to 28 February 2004)
Star Plus
Sony
Sun TV
Zee TV
Gemini TV
Zee Cinema


Source: www.indiantelevision.com
Today's Newsbreakers.......India
ONGC, Samsung help Grey Delhi shine bright
The monster called Mindshare
How to get the customer buying
Get desi to tap the market
Source: The Economic Times
 
Should political ads be allowed on TV?
Source: Business Standard
 
Abby 2004 Countdown: rmg can make a mark this year: Josy Paul
Vaarttha launches three new editions; touches 19
Source: www.agencyfaqs.com
 
EC To Govts: Remove Ads, Hoardings
Urban Disparities
Bata To Say Ta Ta To A Fuddy-duddy Image
Britannia Low Fat Cheese launched
Source: The Financial Express
   
Brand Finance opens account in India
Ajanta goes direct for ayurvedic range
Promotional scheme during Indo-Pak series
Source: The Hindu Business Line
 
No sarkari ad at public cost: EC
Source: The Indian Express
International News
Publicis Groupe Posts Improved Financials
IPG Suffers an '03 Loss of $452 Mil.
Source: Adweek
   
Pepsi First To Dive Into Mid-Cal
Quiksilver Adds DC Shoes To Roster
Source: Brand Week
 
Ad Age Fact Pick (A Quick Reference Synopsis of the Year's Marketing and Advertising Data) pdf file.
  Source: Ad Age
'Hit or be hit' - the new Tory slogan
Stars should fight child obesity, says FSA
Source : Media Guardian (UK)
 
Indian liquor ad lands Akram on wrong side of the law
  Source: Deepika Global
   
Apple steps up world-wide iPod advertising campaign
Source: Apple Insider
 
Australia's Telstra Makes A$636M Advertising Buy
Source: Yahoo Biz
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