1 March 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 97












Media, Advertising & Marketing Watch








Niraj Dutt joining NDTV Media as executive V-P
Former number two in ad sales at Star India, who also quit about the same time as did Raj Nayak, joining NDTV Media as executive vice-president.

Henkel's Neem Active toothpaste re-launched
Henkel SPIC India Ltd, a joint venture between Henkel KgaA, Germany and Tamil Nadu Petroproducts Limited, has re-launched its neem toothpaste as Neem Active, with enhanced formulation, a fresh new taste and an all-new pack.

PATA award for '100% Pure New Zealand' tourism camp
Tourism New Zealand's '100 per cent Pure New Zealand' global marketing campaign has won the 2004 Grand Award for Marketing awards from Pacific Asia Travel Association (PATA) which is an international tourism and travel organisation.


Promax&BDA US' conference in June
Promax&BDA US has announced that it will hold its conference in June in New York. The organisation works on behalf of those involved in the promotion, marketing, and design of all electronic media.


Promax&BDA's partnership with Sole Mineral Water
In its capacity as the conduit for consumer brands to effectively access the global community of television marketing and promotion executives, Promax&BDA US has entered into a partnership agreement with Sole Mineral Water.

Cinthol launches new deo soap
Godrej Consumer Products Limited (GCPL) has now extended its offerings in the deodorant market. The company has launched a revolutionary soap called the Cinthol Deo Soap.

Star Sports to air curtain raiser to India-Pak series
 STAR Sports presents Sarhad Paar, a curtain raiser to the historic India-Pak series all set to telecast the third Sportsline special on 1 March 2004 at 7.30 pm.

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Rediff plans IPO to block WPP from creeping up
Advertising back in vogue, say tech execs
White goods cos to slug it out this summer
Source: The Economic Times
 
Bristol-Myers on comeback trail
Tortoise losing the repellent race
Source: Business Standard
 
HP Milcy: Long-running lube, literally
Source: www.agencyfaqs.com
 
Prasad says ads justified, poll panel not amused
Source: Indian Express
Levi’s To Drive Localised Low-priced Strategy
McCann Is Marico’s New Agency
Refrigerators: Companies Freeze New Summer Strategies
360 Degree Marketing
Source: The Financial Express
   
   
All set for onslaught on smoking promos
Apparel brand Buddy Davis plans overseas foray
Source: The Hindu Business Line
 
EC willing, no free airtime to parties
Source: Newind Press
International News
WPP: Full-Year Profit Surges 18 Percent
CTIA Reaches Out to 4 N.Y. Agencies
Omnicom Sharpens Hispanic Focus
IPG Taps Gatfield for Global Role
Old Navy Eyes 5 Shops
Source: Adweek
   
Brunei Spends B$0.5 Million On Advertisements In Singapore And Malaysia...
Source: Bernama
   
Gulf advertising up 16 pct to $2.8 billion in '03
Source: Forbes
   
Taiwan : Supermarkets pushing their own brands
  Source: Taipei Times
Shell to stop making certain gasoline ad claims.
Source: AdAge
   
Spending on radio ads rockets
WPP chief concedes defeat on contract
Source :Media Guardian
 
Kids and advertising battle heats up in US and UK
  Source: Medical News Today
   
Advertising boards spring up in Baghdad
Source: Middle East Online
 
Dairy plans market assault with ‘ designer ’ milk drink
Source: The Herald (UK)
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