2 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 63














Media, Advertising & Marketing Watch










Poll winds blamed for 'Jassi' ratings slip
Elections had viewers in their thrall and news channels were hogging all the limelight, is the argument being put forth.

UK ind. groups oppose junk food ad ban move
Industry groups in the United Kingdom are fiercely opposing the British government's move to ban junk food advertisements on television aimed at children.

Barista, CNN make connection over hot coffee
Coffee chain Barista and CNN recently tied up for an SMS contest - Make the connection over hot coffee - in association with contests2win.com. The interactive promotion was undertaken by CNN who wanted to target Barista's consumers.

PRCAI to discuss "Quality and Standards" in Mumbai
Its that time of the year again when the Public Relations Consultants Association of India (PRCAI) takes on leading professionals to enthuse and promote the advancement of the public relations industry from India.

New marketing VP at Discovery International
Kristin Stevens has been named VP of marketing at Discovery Networks International.

TV Ratings
Top 10 Programmes (16 May 2004 to 22 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16 May 2004 to 22 May 2004)
Star Plus
Sun TV
Sony
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Advertisers, broadcasters cross swords on service tax
Eloquent silence
HLL expands power brand category
IOC draws up aggressive sales strategy
CavinKare launches Fairever Mantra
HLL makes agressive foray into direct-selling
Source: The Hindu Business Line
 
IOC draws up plans for aggressive retail push
Source: Deepika Global
 
HLL makes aggressive foray into direct-selling
Source:Hindustan Times
 
PEMRA sets up committee to formulate advertising policy
Source:Pak Tribune
 
Rediff’s K Subramanian wins Atticus Certificate of Merit
Cream Bell: Appealing to the ‘adult child’
STAR News grows by 90 per cent in Hindi-speaking markets
Source:Agency faqs
Madison Media creates interactive post
FMCGs don't call all the ad shots anymore
David strikes back, Cavin relaunches Chik
Brand USA blown away by Desert Storm
Skoda's Datar quits as head of marketing & sales
HLL to tap direct-selling segment
Kunal Sinha gets WPP's Atticus award
Here goes some retail therapy
BJP rated as top spending brand on TV, print
Source: The Economic Times
   
FMCG Stock Battering Persists, Cos Shed 2.3%
Source:Financial Express
 
Ad council crackdown on b-advertising
Amul takes lead in ice-cream battle
Indian Oil charts out marketing push
Source:Business Standrad
International News
Kerry Campaign Breaks New Round Of Ads
Publicis Launches New Shopper Marketing Network
Vidal Partnership Wins Home Depot Ad Account
Viacom Chief Details Succession Plan
Inside Mel Karmazin's Golden Parachute
Battle For The Streets: Marketers Vs. Ad-Weary Consumers
Spending Millions For Sloppy Ad Writingsumner
Source: Ad Age
 
Radio Times picks AdLink for online push
Total Media shows organic strength
Source: Media Week (UK)
   
Ad exec speaks out against media 'sleaze'
Source: www.itechnology.com
 
Karmazin Steps Down at Viacom
Judge Puts Some Limits on A-B Ads
Soccer Phenom Adu Stars for Campbell's
Media Coalition's Campaign Slams Nielsen LPM
Independence Bows Star-Powered Effort
  Source : Ad Week
   
World Newspaper Advertising Up but Reader Numbers Tread Water: Report (AFP)
New Saatchi Unit Embraces On-Screen, In-Store Media
Source : Media Post
 
Playboy's online ads for Climax3 get mixed reception
  Source:Digital Bulletin
   
Janet Jackson "False Advertising" Case Dismissed
Source: www.star-ecentral.com

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