1 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 62














Media, Advertising & Marketing Watch










Kurkure ad with Juhi rides on Tulsi's success
Lehar Kurkure targets housewives by making a spoof on 'Kyunki...' with Juhi Chawla playing 'bahu'.

Hanmer grabs LG Care PR account
PR consultancy Hanmer & Partners Communications Private Limited has recently bagged the account of LG Care. The public relations account was allotted to Hanmer following a pitching process, which included credential presentation followed by one on strategic inputs.

Nokia to continue scoring 'Goals' on ESS
Building on the franchise that it has nurtured through football across Asia, ESPN Star Sports continues to target innovative promotions that have a healthy level of viewer interaction.

BBC World TV campaign puts Dubai in limelight
The Dubai Department of Tourism and Commerce Marketing (DTCM) recently conducted a three-week-long advertising campaign on the BBC World TV that gave millions of viewers across the world a visual feel of the trading hub of the Middle East during peak-time programmes.

SKumars launches new ad campaign
AT&T, Coke score with Fox's 'American Idol'
Lintas Media to offer PGD in media management
Sony Digital inks deal with Discovery, Animal Planet

McDonald's serves up DVD rentals in the US

TV Ratings
Top 10 Programmes (16 May 2004 to 22 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16 May 2004 to 22 May 2004)
Star Plus
Sun TV
Sony
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Bombay Dyeing to increase ad spend
Lintas centre offers PG course in media management
Storage level in major reservoirs up
HLL campaign to save water with Surf Quickwash
Govt plans brand-building drive to promote tourism — Hopes to generate 10 million jobs
Consumer durables sector eyes double-digit growth
Coke's Dasna unit bags global environment award
Source: The Hindu Business Line
 
Govt to strictly discourage use of tobacco
Source: Deepika Global
 
TV tobacco ads to come under scanner
Source:Times of India
 
Godfrey Philips To Slash Ad Budget
Atlas Cycles Signs Suniel Shetty, Sania Mirza
Can CTV Players Upscale The Rural Consumer?
Source:Financial Express
   
It's soccer time for advertisers
Source: The Economic Times
 
TV Today set to go global
New turn to shampoo wars as HLL shrinks pack
Oranges and lemon
Source:Business Standrad
 
McCann, Atul Kasbekar emerge winners at 6th FAB Awards
O&M India’s Kunal Sinha awarded Atticus
Source:Agency faqs
 
International News
Federal Judge Orders Budweiser Ads Withdrawn
Spending Millions For Sloppy Ad Writing
Source: Ad Age
 
Ad hoc: Exceedingly tough brief for Mr Kipling
  Source: Telegraph (UK)
   
Newspaper advertising up
Source: The Australian
 
Broadcast Upfront Moves $3 Billion
Source: Media Week (US)
Vive la différence : Profile - Maurice Lévy, chairman and CEO of Publicis Groupe
  Source : Media Week UK
   
Saatchi & Saatchi buys store marketing group
Source : Financial Times, UK
 
LOT launches Europe-wide advertising campaign
Source: Warsaw Business Journal
 
Advergaming : Brand New Games
  Source:Cubed3

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