9 January 2004

Volume: 6
Issue : 63


















Adex Analysis
Pak cricket tour: Ten nixes DD plan
Ten Sports firm on giving DD only daily highlights package, refuses to budge on pubcaster's plea for deferred telecast...More

Media, Advertising & Marketing Watch
Channel [V] unveils 'steamiest' calendar of the year!
Move over all you John's, Dino's and Milind's (all Indian male hunks for those ignorant if the fact), here comes Channel [V]'s latest model Simpoo. The music channel has unveiled the 'baap' of all swimsuit calendars, the Wet N Wild Calendar for 2004...More

Promax Europe selects Rome for annual meet in March
Promax and BDA Europe has selected Rome as the site of its 2004 European Conference which will take place on 22 and 23 March at the Cavalieri Hilton in Rome...More

MAX's Bedi charm to reach masses with 'Mandira Aapke Ghar'
Last time on, the channel made a sucessful street campaign with Kapil Dev, this time they have Mandira Bedi to do the encore...More

Source: www.indiantelevision.com

Other Headlines
IPO ads likely to be worth Rs 500 cr in '04
More
AIR makes Rs 3 crore from VB Series
More
Barista aims to be no.2 global coffee bar by '14
More
UB, Reebok tie up to score goal in sports apparel
More
Source: Brand Equity & The Economic Times


Personalised Customer Experience Is Source Of Value Creation: Prahalad
More
SBI Life In Co-branding Deal With United India More
Source: The Financial Express


How to cash in on customer impulse in jus' 15 seconds
More
Porter Novelli in dual alliance
More
French dairy major Lactalis enters Indian cheese market
More
Wrigley's acquisition of Joyco seen to stimulate confectionery market
More
Ajanta India to expand FMCG product range
More
ESPN STAR buys European football telecast rights
More
Source: The Hindu Business Line


Overseas business adds flavour to Barista sales More
Of outstanding products and brand magic
More
Tandav Films Entertainment Ltd: Celluloid moves
More
Source: Business Standard


Raj Kurup quits Lowe to head Grey Mumbai creative More
Hatim: STAR’s new gambit in the 8.00-pm slot
More
Source: www.agencyfaqs.com

Other Newslinx
International

International
Ogilvy To Pay Partial Legal Fees For Indicted Former Employees
More
Cliff Freeman Wins Sports Retailer's Media, Advertising
More
Kraft Announces Management Realignment
More
Mexican Chain Chipotle Names Mother Agency Of Record
More
Source: AdAge


New Version of MSN Provides Breakthrough Offerings for Advertisers More
Source: www.cpureview.com


Cliff Freeman Prevails for Sports Authority More
Holden to Lead Kraft Marketing
More
Source: Adweek

New Limits Can't Stop Ad Wars
More
Source: www.cbsnews.com


ESPN Tops In Beta Ad Study More
Legal Eagle Makes His Case For Key '04 Ad Issues More
Source: www.mediapost.com













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