Adex Analysis
Average ad duration
sees increase on TV
About 25.20 per cent of ads on air are of 30 second duration, followed
by 20 second ads, says an AdEx India analysis...More
Media, Advertising
& Marketing Watch
Big
B to become Cadbury India brand ambassador
The Big B is going to promote the Big C in the chocolate business
- Cadbury in India. Indian cine superstar Amitabh Bachchan has signed
on to become the brand ambassador of the chocolate major for two years,
according to news reports...More
BBC
Magazines appoints new publisher for food group
A new publisher has been appointed to take charge of the
newly established Food Group within BBC Magazines. The Food Group consists
of Olive and market-leader BBC Good Food magazine, as well as special
one-shots like the BBC Good Food Pasta Cookbook and Vegetarian magazine...More
Mattel
launches 'He-Man and Masters of the Universe' figures
Mattel Toys has introduced the action figure He-Man , The
Masters of the Universe in an all-new look. Ranging from action figures
to vehicles and play sets, the range of toys will be available in all
leading toyshops and departmental stores across the country...More
Source:
www.indiantelevision.com
Other Headlines
Taking stock of eyeballs More
Hero Honda pulls out Ambition on poor sales More
Raymond plans Rs 200-cr expansion More
Buy a branded DVD player for sub-Rs 5k More
Kotler's new marketing
mantras unplugged More
US govt charges 2
O&M execs with fraud for inflating labour costs More
Source:
Brand Equity & The Economic Times
Indian Tourism Industry Gearing Up For Overseas Travellers’
Religious Trips More
DaimlerChrysler
Launches C-Class Models In India More
Hero
Easy Bill Ties Up With BSES More
Source: The Financial Express
Euro RSCG sees 30%
growth this year More
Videocon refrigerator most energy efficient: Study More
Cadbury ropes in Big B as brand envoy More
Philips unfolds `novel concept' strategy to keep leadership More
Dabur Honey ranked `best buy' More
AirTel Masala Service in Kerala More
Source:
The Hindu Business Line
Amitabh Bachchan
is Cadbury's brand ambassador More
M&M launches two
Bolero variants More
Raymond on an expansion
spree More
Source:
www.moneycontrol.com
Cadbury plans facelift for Dairy Milk More
Source: Business Standard
Mudra
gets Catch spices; Vineet S Hukmani joins as VP More
Source:
www.agencyfaqs.com
