Media, Advertising
& Marketing Watch
Online shopping increased
by 35% in 2003: eSpending report
Online shopping is becoming popular and how. In 2003, online holiday
shoppers spent a record $18.5 billion online excluding travel during
the holiday season, according to an eSpending report from Goldman, Sachs
& Co., Harris Interactive, and Nielsen//NetRatings...More
Sivanand
Chawanprash's new TVC built around parental aspiration theme
The first and only 'child specialist' chawanprash was the USP for
Sivananda Bal Chyawanprabha when it was launched. The brand now plans
to consolidate its position by building a direct connect with parent's
aspirations for their children through new television commercial (TVC)...More
Triton
bags Leonardo Olive oil advertising account
Dalmia Continental Limited has allotted the advertising
account of Leonardo Olive oil to Triton Communications, Delhi, following
a multi-agency pitch...More
Manisha
Koirala does a 'paisa vasool' with Active Wheel
Film producers these days are extracting some extra moolah
from in-film publicity as products like Coca Cola, Hero Cycles, Paas
Paas mouth freshener, Thums Up and Tata Safari have been spotted in
movies time and again...More
Source:
www.indiantelevision.com
Other Headlines
Kotler's new marketing mantras unplugged More
Now playing: Piyush vs ad gurus More
TBWA, BBDO, OMD networks to the top More
Now, Saatchi campaigns
with sex More
Diana ad fetches
Kidman $2 mn More
STAR extends contract
with the Big B More
Cows stage a supermarket
heist for Arla Foods More
Source:
Brand Equity & The Economic Times
Tourism Sector Back With A Bang In ’03 More
Teledensity
7; Reliance On Top More
Source: The Financial Express
Steve won't say Waugh
MRF for long More
SUV to mark Nissan's re-entry into India More
Britannia plans to consolidate milk biz in Mumbai More
eBay bids for Indian foray with Baazee buy? More
LG launches Moonlight mobile phone More
Jai soap to exist under Breeze umbrella brand More
Source:
The Hindu Business Line
ABC: Periodical gains
More
New DVD player from Philips More
Source: Business Standard
AC Nielsen ORG-MARG, IMS Health tie knot More
Aitraaz, Kisna to
release in 2003-04: Mukta Arts More
Bajaj Auto to launch
two new products More
Source:
www.moneycontrol.com
