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| 29 January 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 76 |
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Adex Analysis |  
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Morph alters DD News' ad profile DD Metro morphing into DD News caused a shift in categories & advertisers on the channel, says an AdEx study. |
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| Media, Advertising & Marketing Watch | ||
| Milestone
Interactive brings PlayStation@Work The media business is one place where no matter what, stress levels among office employees are always high. What with cut throat competition and impending deadlines, any given working day can be a very taxing and draining experience for people. To take care of that, Milestone Interactive Software (which brought Sony PlayStation One and more recently Sony PlayStation2 into India) has just rolled out an initiative called PlayStation@Work. |
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Online advertising boosts brand awarenesss of TV ads: study Consumers don't experience media in a vacuum. Many research studies are establishing the fact that at any one time, half the people watching TV will be opening their mail, surfing the web, or listening to the radio. |
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Tetra Pak India to host sixth National dairy and beverage seminar Tetra Pak India will hold the sixth National Dairy and Beverage Seminar - Innovation For Growth at Hyderabad from 11 to 13 February. |
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Hughes releases DirecWay fusion centres campaign In the process of establishing its network for `DirecWay’ global education and retail businesses, Hughes Escorts Communications Limited (HECL) has recently released an advertising campaign, created by TBWA India. |
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| TV Ratings | ||
| Top 10 Programmes (11
January 2004 to 17 January 2004) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes Top 100 Programmes (11 January 2004 to 17 January 2004) Star Plus Sony Sun TV ESPN Gemini TV |
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Source: www.indiantelevision.com |
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| Today's Newsbreakers.......India | |||||||||||||||||||||||||||||||||||||||
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