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| 27 January 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 74 |
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Top Story |  
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Rs4b+ budget 'shine' on BJP poll drive BJP has already spent Rs 800m on advertising its 'India Shining' poll campaign; another Rs 4b is likely to be spent. |
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| Brand Watch | ||
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n sweet tea time tale Tracing Haldiram's new Recipe Remix campaign. |
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| Media, Advertising & Marketing Watch | ||
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Cartoon Network offers kids chance to be 'toon guru' Brand Cartoon Network continues its onward march. Beginning 26 January, the network offers kids an opportunity to become the “Toon Guru” of the day on the channel by entering the “Toon Mantra” contest. |
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| Bata:
back in action with new retail strategy If you were to ask an Indian customer about the best footwear in the eighties, the name that first popped in his mind was Bata. But that was before private Indian and international brands came in. And made the Canadian shoe maker look fuddy-duddy and worn out, so much that it was almost kicked out of the market. |
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| Spider
Man spins his web at Pizza Hut in Mumbai 'Good times that start with great Pizzas'... the tagline of Pizza Hut sure held true for many kids in Mumbai today. For what can be better than coming face to face with their favourite super hero - Spider Man? |
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| Profs
Argenti, Munter deliver lessons in corp com The corp com frat had an evening worth going some distance for Friday as they listened to presentations made by communications gurus Prof. Paul Argenti and Prof Mary Munter. |
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Source: www.indiantelevision.com |
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| Today's Newsbreakers.......India | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
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