6 February 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 81














Media, Advertising & Marketing Watch











Tom Bernardin to head Leo Burnett Worldwide
Media behemoth Publicis Groupe's Leo Burnett Worldwide has set in motion a succession plan that will see current CEO Linda Wolf handing over charge to "outsider" Tom Bernardin within the next 12 to 18 months
.
Chinese delegation visits MPC animation studio
Chinese media delegation led by their Cabinet Minister of Radio, Film and Television, Xu Guangchun visited the animation facilities of Moving Picture Company (India) Limited in Noida today.


Euro RSCG Worldwide appoints new chief information officer.
Euro RSCG Worldwide announced the appointment of Ritesh Patel as the agency's Chief Information Officer (CIO) on 29 January, effective immediately

Pond's Femina Miss India's last date for entries announced

change in the brand that sponsors the pageant is surely not going to make any difference to the pageant itself. While last year it was Sunsilk who was associated with Femina Miss India, this year it is Pond's.
TiVo, Nielsen Media Research join hands
Television recording technology company TiVo has signed a deal with TV ratings agency Nielsen Media Research which will develop a service that tracks digital video recorder users' habits.
 

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Prem Mehta appointed chairman of Lintas India
FMCGs hope to ride on higher rural spending
Buyers won't bury the sachet, FMCGs baffled
Source: The Economic Times
   
Jagdish Acharya joins Mudra
LG launches two new mobile handset models
Raymond bid to promote suiting brand Manzoni
Cera takes to cricket to reinforce brand
Source: The Hindu Business Line
 
Innovative marketing for Deccan Odyssey
Motorola plans to enter automobile electronics segment in India
Source: Business Standard
   
Jan Proves Lucky For Car Firms
It’s PM, PM & Only PM In NDA Promo Booklet
Source:Financial Express
 
Awards season brings cheer to Delhi and Bangalore agencies
Source:www.agencyfaqs.com
International News
Third former Ogilvy & Mather exec indicted
Source: AdAge
   
AT&T Launches $200 Million Advertising Campaign
Source: Converge Network Digest
   
Online advertising grows faster than any other medium
Source: Revolution Magazine
   
Advertising revival retunes GWR
Source Guardian (UK)
BofA Seeks IPG Partner for African American Ads
Former Agency Chief Jordan Dies at 73
Former Ogilvy Exec Pleads Guilty in ONDCP Case
Source: Adweek
   
BBC 'too commercial' say advertisers
Source: MediaGuardian.co.uk
   
Monster Brings 'Help Wanted' Ads To Life
Source: Brandweek

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