5 February 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 80














Adex Analysis











Government ad blitz overshines rest
"Bharat Uday" campaign by the government has been the 2nd most frequently telecasted brand on TV: An AdEx India Analysis.
Media, Advertising & Marketing Watch
Starcom Bangalore wins Rs 150 million Shaw Wallace Breweries account
It's been a good week all told for Starcom India West and South. Three accounts added to its media kitty worth somewhere in the region of Rs 350 million has certainly brought forth a good head of celebratory froth within the agency.


Coke looking forward to govt finalising science based norms.
Responding to the Joint Parliamentary Committee's (JPC) report which concurred with the findings of the Centre for Science and Environment (CSE) regarding pesticide residue in colas Coca Cola has issued a statement saying that the company was looking forward to the government finalising the science based India norms.

JPC upholds CSE's pesticide findings in Colas
.

Mudra South appoints new executive creative director

Mudra Communications today announced the appointment of Jagdish Acharya as their executive creative director - Mudra South.
Cupid strikes Zee Cinema with 'Dil Deke Dekho'
As Valentines Day comes nearer, more and more innovations, promotional activities and contests are materialising at all channels as they gear up for Cupid mania.
Jackson escapade may cost CBS ad money
CBS may lose out financially on account of Janet Jackson flashing her tits on its broadcast of the Super Bowl half time show on Sunday.
 

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Indian Oil markets Servo brand in the UAE
Maruti's big cars come closer to you
Source: The Economic Times
   
Pharma majors to slug it out on the cricket field
LG launches two new mobile handset models
TN to co-sponsor tennis tournament
The Shirt Co to retail Barbie wear in India
Source: The Hindu Business Line
 
80 amusement parks in the pipeline
Tea Board plans Rs 20 crore ad blitz
Source: Business Standard
   
AICAR to conduct “experiential workshop” for ad professionals
Starcom bags Rs 15-crore media duties of Shaw Wallace Breweries
Source: www.agencyfaqs.com
International News
$4 Billion Lawsuit Filed Against Beer Giants
CBS Plans To Block On-Air Publicity Stunts
Amex Plans Jerry Seinfeld-Meets-Superman Internet Show
FDA Announces New Drug Ad Guidelines
'Wall Street Journal' To Launch National Spanish Edition
Source: AdAge
   
NFL, CBS Ad Issue Simmers
Source: rgtonline.com
   
Martha's Brand Improving As Image Softens
Source: www.nypost.com
   
Greater China ad spending up 32 pct in '03-survey
Source: Forbes
AOL Seeks Refund in Wake of Jackson Incident
FDA Issues Revamped Drug Ad Guidelines
Brewers Hit With 'Alcopops' Lawsuit
Y&R Readies Dual Efforts for AT&T
Source: Adweek
   
Ryanair suffers new setback
Single ad watchdog 'would lead to rise in complaints'
Source: MediaGuardian.co.uk
   
Avon, Hayek Ink Beauty Deal
Red Lobster Ads Honor Hero Employees
Source: Brandweek
   
AT&T Wireless ad raises Asian ire
Source: CNN

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