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| 3 February 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 78 |
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P&G uses kids as the new sales force in the US Over the past two years, P&G has been working on putting together a large group of teenagers under a viral marketing service (that develops teen word-of-mouth marketing programs) it calls Tremor. |
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| Media, Advertising & Marketing Watch | ||
| Saffola
creates new health awareness TVC Saffola the "healthy oil" is back with a brand new TVC pushing its heart care pitch. Japanese lawmakers look to crack whip on tobacco ads If the Japanese government has its way the public will not be exposed to cigarette ads. The Finance Ministry is putting in place measures to ban tobacco advertisements from public transport, as well as other public spaces and on the media. |
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ESS comes aboard Zee's Dish DTH Carriage deal was signed last week and ESS already on DTH platform marketed under the Dish TV brand name. |
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| Aaja
to use DVD to get male Asian American TV journos The Asian American Journalists Association (Aaja) has announced plans to debut a DVD to attract more Asian American males to the profession of television journalism in the US. |
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| TV
Ratings Top 10 Programmes (18 January 2004 to 24 January 2004) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes Top 100 Programmes (18 January 2004 to 24 January 2004) Star Plus ESPN Sony Sun TV Gemini TV |
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Source: www.indiantelevision.com |
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| Today's Newsbreakers.......India | |||||||||||||||||||||||||
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