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| 26 February 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 95 |
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Adex Analysis |  
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Chocolate ads shift focus from kids to youth Cadburys & Nestle took major initiatives to bring grown-ups into the otherwise kids dominated chocolate market: AdEx India.
MAM Special Report Kids gorge on food ads, say studies US studies link kids unhealthy eating habits to their inability to critically comprehend TV ads.
Media,
Advertising & Marketing Watch
2 PILs filed in Delhi HC against 'India Shining' campaign The government's 'India Shining' advertising juggernaut may have just hit a roadblock.
TV Ratings Top 10 Programmes (8 February 2004 to 14 February 2004) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes Top 100 Programmes (8 February 2004 to 14 February 2004) Star Plus ESPN Sony Sun TV NDTV spins ad contest around vote theme Whether India is shining is open to debate but Dr Prannoy Roy's NDTV India is certainly trying to extract the maximum shine from the upcoming general elections. CNN to rebrand two news shows News broadcaster CNN International has announced that from 1 March it will rebrand two of its Hong Kong based shows. News Biz Today will be replaced with CNN Today while World News Asia will replace Asia Now. 'Super Millionaire' gives ABC a leg up in the ratings Star Plus may have decided not to restart the game show Kaun Banega Crorepati but recent ratings show that in the US viewers are still hooked onto this kind of game show format. EMDI's event management seminar kickstarts 26 Feb Event every weekend. That is the dictum followed by the entertainment channels these days. While such events do translate into good ratings, more often than not the unprofessional and slap shoddy attitude that has seeped in takes its toll. To put a stop to it all and change the way people man these events, the Event Management Development Institute (EMDI) has organised a three day seminar 'STOP living on the edge.' Source: www.indiantelevision.com |
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