19 February 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 90















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Zee Cine gets its tint of gold courtesy CitiGold Corp
It's bigger alright and the buzz word is International. While the stage is all set for the awards function, the Zee Cine awards 2004 has signed on "glittering" sponsors for the awards.
Media, Advertising & Marketing Watch
Initiative Media retains AOL media plan& buying account
America Online on Tuesday said it would keep its media planning and buying account, estimated to be worth more than $200 million with Interpublic Group's Initiative Media, an assignment that Initiative has handled for seven years.

Scarlett Johansson is Calvin Klein's fragrance face
Calvin Klein Cosmetics has announced that actress Scarlett Johansson will be the face for a new Calvin Klein fragrance launching globally later this year.
Hikal, B'bay Gym all set for corp. tennis tournament
Hikal Limited and Bombay Gymkhana announced that the third Hikal Cup – the annual tennis tournament for corporates - will be held from 20 to 22 February at the Bombay Gymkhana.

MTV may soon sing south Indian tune; to 'Hindify' Nick
MTV is setting its sights south of the Vindhyas, even as sibling Nickelodeon is set to make the switch to Hindi lingo.
Global online school ties up with ZILS
Universitas 21 Global to utilise Zee Interactive Learning System study centres for online management education programmes.

Sahara to start two Cinevistaas shows shortly
Cinevistaas will launch a weekly half hour comedy and a daily serial on Sahara Manoranjan in the next quarter.
Muppets on Disney's menu after deal with Henson
Now Mickey and Minnie Mouse will have the likes of Kermit and Miss Piggy for company. Walt Disney and The Jim Henson Company have announced an agreement under which Disney will acquire the Muppets and Bear in the Big Blue House properties from Henson.

BBC Worldwide's theatrical distn deals for 'Deep Blue'
BBC Worldwide has announced that it is is making the global movie industry dive into Deep Blue with its new theatrical distribution deals.
Source: www.indiantelevision.com
Today's Newsbreakers.......India
LG to spend about Rs 50 cr on cricket related events
PVR to set the screen on fire with US tieups
Arvind come up with a new retail strategy
Google expects new level of competition
Back to basics: Juices can take fizz out of colas
Techie leads Hollywood's India outsourcing
HLL may cut large pack tags to drive growth
I&B ministry seeks poll panel's views on radio, TV ads
Source: The Economic Times
   
LG ready to roll the pitch, bid for sponsorship rights of ODI series
Does market research help increase sales?
Cricket: $21 mn catch for PCB
Appliances retailer Viveks plans to launch own brand of gadgets
What will be the consumer trends in the future?
Source: Business Standard
Britannia reviews media buying and planning on bakery business; six agencies to pitch
Virat Tandon of Contract to join Lowe, Delhi, as vice-president
Source: www.agencyfaqs.com
   
HLL Mulls Testing Alphos Technology On Lifebuoy
Kerala's B2B Meet To Begin Today
LexisNexis To Spread Wings In India
Jaswant Singh To Unveil ‘India Accelerating’ At FE Event
Source: The Financial Express
   
LG plans Rs 40-cr spend on cricket
Mapro to bring back Vimto fruit squash
Retailing: Scaling the Summit
VLCC plans to open 12 exclusive outlets
Source: The Hindu Business Line
International News
Pfizer Solicits Ad Agencies For New Viagra Ideas
Consumers Rank Papa John's Highest In Quality
G&J Cmo Steps Down After Role Is Eliminated
Ogilvy's L.A. Office Cuts Staff
Madge The Manicurist Dies
Wendy's Set To Unveil New Brand Spokesman
Source: AdAge
   
FSA targets 63 firms in ad clampdown
Burton chastised over 'violent' ads
Source: MediaGuardian.co.uk
   
United Airlines Kicks Off Ad Campaign
Source: abcnews.go.com
'Mr. Wendy' Makes His Ad Debut
Grant, Scott & Hurley Wins TiVo
United Says It's 'Time to Fly'
Shops Await Cingular, AT&T Shakeout
Pfizer Solicits Ideas on Viagra Brand
Source: Adweek
   
'Mr. Wendy' Makes His Ad Debut
Monster, eBay Form Marketing Alliance
Saks Re-Fashions Marketing Department
Source: Brandweek
   
CBS to return Medicare ad to the air
Source: www.nj.com

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