16 February 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 87















Media, Advertising & Marketing Watch










Lowe provides Insight to the media industry
Out-of-the-box thinking and innovative strategies are what work in today's competitive market where everyone wants to have a cutting edge over the rest. And that's just what Lowe's media service sector did.
Sony India products to cost less
With Central Government government announcing a reduction in the custom duty, Sony India has decided to slash its product prices.

GRB Ent promotes Marielle Zuccarelli to VP, int. sales
GRB has promoted its director international sales Marielle Zuccarelli to vice president international sales and this comes within less than six months of her joining the company.
Dubai tries out a bilateral approach to popularise itself
Dubai has moved into a two-pronged approach-the highly popular website of the Dubai Department of Tourism and Commerce Marketing (DTCM).

McDonald's snaps up Chinese basketball star Yao Ming
McDonald's in its latest move to tie the brand to a celebrity with youthful appeal, has hitched up with towering Chinese basketball star Yao Ming who plays for the NBA's Houston Rockets.
Warner licensed playthings to mark presence at Toy Fair 2004
Warner Bros. Consumer Products will have a substantial presence at New York's Toy Fair 2004.
Vajpayee gives green signal to Indo-Pak tour
Decision follows meeting Vajpayee had with LK Advani, Yashwant Sinha, Jaswant Singh and Brajesh Mishra.

Ad Mad World
Wham, Bam it's a scam…
The scam ad ritual - the scam-ad law states that the greatness (or award winning possibility) of an ad is inversely proportional to...
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Columbia Tristar targets Rs 120 cr from box office
Q: Why is the Pak tour on? A: Rs 160 cr
'It's wrong that we don't understand media'
Brand Equity Quiz to kick off this week
Bajaj, Kawasaki ink deal for the Asean safari
BPO band in India binges on Brand America
After Ash, Time picks the Ambanis
Source: The Economic Times & Brand Equity
   
Titan To Increase Focus On Jewellery Business
‘Consistency Of Supply An Issue With Indian Food Cos’
Food Bazaar Targets Rs 500 Crore Turnover By 2006
Pidilite Industries Plans 50 Dr Fixit Service Centres
G&J To Extend Brand To Other Segments
Swadeshi To Launch Women Distributors
M&M COLUMN: Culture Matters
Raymond New Exclusive Retail Channel For Menswears Soon
Sony Music Sees 50% Growth In Topline
Cola War Hots Up: Pepsi Slashes Price In Delhi
Source: The Financial Express
Britannia calls for credentials presentation; pitch on the cards

Brand properties: On a song…
Triton wins mobile phone business of National Panasonic
Interview with Rajesh Pant, CEO, Percept / H
MICA seminar explores ‘tweenager’ mind-set
Source: www.agencyfaqs.com
   
Prasar Bharti negotiating with PCB for match telecast
Source: www.deepikaglobal.com
   
Selling in Rural India
SABMiller, Shaw Wallace to seek tax rationalisation
Source: The Hindu Business Line
   
Shipping ministry plans marketing blitz
Reliance makes a cash call
Footfalls rise by 20% at Barista
Source: Business Standard
 
Google bans environmental group's ads from site
Source: The Hindustan Times
International News
CBS Drops White House Medicare Ad
Arnold Keeps Fidelity Ad Account
Two Agencies Exit Nokia $35 Million Review
Trial Of Former Ogilvy & Mather Execs Set For Sept. 7
Source: AdAge
   
Matsui Plays Ball For NYC
McD Enters Ming Era
Source: Brandweek
 
FTC slaps 153 mln. won fine on ad firms for price rigging
Source: english.mk.co.kr
   
Daytona 500 Revving Up Advertisers
Source: abcnews.go.com
On Advertising: Agencies set to play Vodafone
Source: www.iht.com
   
Advertising: The nursery celebrities
Source: news.independent.co.uk
   
ITV zooms in on ad sales
Source: observer.guardian.co.uk
   
DDB, Grey Remain in Nokia Competition
AOL Nears Media Decision
Trial Date Set in ONDCP Case
Source: Adweek
   
Will Paid Search Engine Advertising Slow Down?
Source: www.searchenginejournal.com

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