31 December 2004 Newsletter Subscription Email this Page Volume 12 - Issue No: 14
Media, Advertising & Marketing Watch













SSC&B Lintas Delhi undergoes a make-over
SSC&B Lintas, Delhi has undergone a complete makeover by making key changes at the top level management.

Leo Burnett bags Bajaj Wave creative mandate
The last remaining account up for grabs from the two-wheeler major's stable - Bajaj Wave has been won by Leo Burnett.

Bajaj Eliminator creative moves to Lowe

Madison Media wins Rs 100 million Jagran Grp AOR
Madison Media has bagged the media AOR business of the Jagran Group. Dainik Jagran is the largest read publication in India with 16.4 million readers. The group is also planning to launch a news channel in early 2005.

BSNL launches post paid plan for Karnataka & Kerala

Adidas to be official kit supplier of Chennai Open '05

Guest Speak
The Day The Old Telephony Died
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (12 December 2004 to 18 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12 December 2004 to 18 December 2004)
Star Plus
Sun TV
Sony Entertainment
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Unconventional advertising media gather steam
News, South grab attention
Ozone sends legal notice to HLL on fairness cream ad
Srikkanth to endorse Aurofood's VitaMilk biscuit
Mother Dairy claims to be `India's No.1 Milk Brand'
Source: The Hindu Business Line
   
   
The brands that glitter
Lowe bags Bajaj Eliminator creative account
Source:Economic Times
Nomarks maker claims Fair & Lovely ad misled consumers
Source:Business Standard
   
   
Biswajit Pandey is new Aircell marketing head, North; calls for agency pitch
Lost in translation: How Coke, Pepsi and P&G got it wrong too
Madison Media wins Jagran Group Media AOR
Leo Burnett wins Bajaj Wave account, loses Eliminator to Lowe
Source: Agency Faqs
International News
Nike Kicks Up Fuss in China Again with Cartoon Ad
  Source: Reuters
   
Parking Ticket Guy Launches Ad Campaign
ABC Chair Defends Bureau In Circulation Scandals
NBC Hangs On Sans Brokaw
  Source:Media Post
   
Australian state prohibits poker advertising
  Source: GamblingGates.com
   
Marketing and advertising in UK Financial Services 2004
  Source: Datamonitor
   
FedEx Revives 'Relax' Message in Ads
  Source:MSN Money
   
TV ads key front in drug price war
  Source:www.menafn.com
FDA warns Barr on contraceptive ad
  Source:CNN Money
   
BBDO Freshens FedEx's 'Relax' Campaign
U.S. Army Gives Burnett 6 More Months
AARP Takes on Bush in Print Salvo
  Source:Ad Week
   
Newspapers Make Gains in Political-Ad Spending
  Source; Editor & Publisher
   
Ad Breakdown's review of the year
  Source; BBC
   
Developware signs advertising firm to use software
  Source:Biz Journal
   
National Ads Seen Key for Newspapers in 2005
  Source: Yahoo
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