2 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 7
















Executive Dossier










'If our clients grow we will grow. That really is the essence of our strategy'
Interview with Madison Communications CMD Sam Balsara

Media, Advertising & Marketing Watch
Lintas' Mehta wins AAAI-Premnarayan award
Lintas India chairman & MD Prem Mehta was bestowed the AAAI-Premnarayen award.

ESS has a brand blast with Asia Cup coverage
 For ESPN Star Sports, the Asia Cup has provided a "branding" windfall by using it effectively to support the sponsors.

Sandeep Goyal launches his 'Dum Dum Bullet'
The Dum Dum Bullet - Adventures of a corporate soldier - quite an unusual name for a book, but interesting nonetheless. Authored by Dentsu Communications chairman Sandeep Goyal, this book is all about (as the latter part of the title implies) Goyal's experiences in the advertising and media industry.

'Management cartoonist' Prriya Raj releases 2 books
Mudra South bags 3 nominations at NY Festival
Starcom wins GM's $30 m OOH media buying a/c
Showdiff signs on Sri Lankan ace bowler Muralitharan
Swamy is AAAI president, new exec panel formed
Ad Club Bombay to celebrate golden jubilee

TV Ratings
Top 10 Programmes (11 July 2004 to 17 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 July 2004 to 17 July 2004)
Star Plus
Sun TV
Sony Entertainment
Star Sports
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
AP Minister wants outdoor ad panels to use solar power
FMCG cos turn aggressive on adspend
New AAAI President
Source: The Hindu Business Line
   
 
Mudra is not just a collection of DDB and Reliance businesses: Madhukar Kamath retorts
Prem Mehta conferred AAAI-Premnarayen Award
Yash Raj Films’ Ad Cell gets cracking
Source:Agency Faqs
TV Adspend Dips In Document Segment
And Now, Kids, A New Web Game From Our Sponsor
MRSI Plans Steps To Push Growth
Combining The Power Of Net & Mobile
Pepsico To Put Health In Spotlight
Source:Financial Express
   
New image of recruitment advertising
Source: The Economic Times
 
FMCG cos back on spending spree
Source:Sify
   
Games sponsors fighting logo bandits
Source: The Statesman
International News
Starcom Wins $30 Million Gm Ad Account
Online Ad Spending Up 27%; Growth Twice As Fast As Cable
Subway And The Big Fat Problem Of Moral Laxity
  Source: Ad Age
   
Bush Stresses Values in Ad Return
Starcom Wins GM Out-of-Home Media
  Source : Ad Week
   
Diva launches ad community wake-up call
Universal picked as new Noddy holder
  Source : Media Week (UK)
Lost Per Click: Search Advertising & Click Fraud
  Source: www.searchenginewatch.com
   
Behavioral & Contextual Targeting: A Primer
  Source: Media Post
   
Cadillac to Get Aggressive in STS Ads
  Source: Brand Week
   
Radio Advertising Up Slightly in 2nd Quarter
  Source: Media Week (US)
   
F2 changes name to Fairfax Digital
  Source: www.dmnews.com
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