19 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 20










Media, Advertising & Marketing Watch










Cricket fever dominates Max's new ad campaign
Two of the hottest cricket properties - the Videocon Cup and the ICC Champions' Trophy - will soon be aired on Max and the channel is leaving no stone unturned to publicise the same.

Heavy promo act behind Plus' 'Kahani..' plot change
Kahaani Ghar Ghar Kii, a show that commands viewership in the Indian television arena is all set to make a dramatic shift in plot padded with an promotion intensive on air, off air interactive plan of action.

Videocon lures Indian cricketers for a win with TV
Videocon has announced that it will present its latest state-of-art-the-technology - Plasma TV set with a home theater system, priced at over $ 10,000, to each member of the Indian cricket team, if they won the Videocon Cup.

Vinayak joins Fulcrum as national trading director
Pratibha (Pat) Vinayak who was earlier with Carat as vice-president planning, has joined MindShare Fulcrum as national trading director. Vinayak joined office on 16 August. She will be leading the buying for Hindustan Lever Limited (HLL).

Lodestar, MindShare retain Tata Motors buying a/cs?

LG Care kicks off new 'Life's Good' ad campaign

LG is a Platinum partner for ICC Awards

US ad spend up 6.4 per cent in first half of 2004

NBC crosses $1 billion ad sales mark for Olympics

TV Ratings
Top 10 Programmes (1 August 2004 to 7 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (1 August 2004 to 7 August 2004)
Star Plus
Star Sports
ESPN
DD1
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Srikkanth is Varilux brand ambassador
Is this licensed?
AP Film Chamber opposes revised norms for promos
`Marketing must permeate to the grassroots'
Source:The Hindu Business Line
   
Alpha Marathi banks on retail advertisers for moolah
Source:Agency Faqs
 
Jubilee campaign
New York Festivals
Mapping fortunes?
Home furnishings go the brand way
Source:Catalyst
Break Rules: Success ka hit funda
$2-mn reward for Team India from Videocon
Watch out! don’t wait for a break
Source: The Economic Times
 
Today`s SEC `D` may be SEC `B` tomorrow
Corporates get a dose of Patel`s marketing
Shooting from the lip - Sandeep Goyal’s
Source:Business Standard
 
LG Care opens up ad blitzkrieg
Pledge to boycott Bruce Springsteen ad
Ad Club Bombay goes gold
Source:Times of India
 
Painkiller on TV: Drug Controller to take action
Source:Indian Express
   
‘Success Of A Brand Depends On The CEO’
Source: The Financial Express
International News
Biggest Advertisers Drive First Half Ad Spending, Pols, Olympics Big Contributors
Study Bolsters Proof Of Behavioral Targeting Value
Classifieds Surge Propels Q2 Newspaper Ad Growth
  Source: Media Post
   
ZenithOptimedia Promotes 3 Execs
  Source: Ad Week
   
AOL Latino, Autobytel Launch Automotive Alliance
Powerade Scores With LeBron
  Source: Brand Week
   
Chevrolet Goes Kung-Fu In The Olympics
  Source: AdAge
Study: Behavioral Targeting Huge ROI Improvement
  Source:Marketing Vox News
   
Spanish TV advertising volumes decline in summer
  Source: New Ratings
   
USA: Automakers help drive advertising spend up in first half
  Source: just-auto.com, UK
   
P&G tops list of big spenders on advertising in the US
Presidential advertising worth $300m 'has no impact'
  Source: Media Bulletin
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