27 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 37












Media, Advertising & Marketing Watch








IBF to discuss service tax issue this week
IBF is likely to take a stand on the contentious, but unresolved issue, which has been dogging the media since 2002.

'Mars' mops up more for NGC than 'Everest'
'Mission Mars', the 12-part special on National Geographic, has taken higher revenues than its 2003 opus, 'Mission Everest'.

Nielsen to launch service to measure sports sponsorship
Nielsen Sports, a unit of Nielsen Media Research will launch a new service. This will measure televised sports sponsorship media including in-stadium signage, live broadcast promotions, and audio mentions.

Raju Pulugurtha is New Skies South Asia sales director
Global satellite communications company New Skies Satellites has named Raju Pulugurtha as the director of sales for South Asia. Pulugurtha will manage the company's sales and marketing activities throughout India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives and Afghanistan.

Euro RSCG Delhi office wins DT Cinemas account
Gurgaon-based DT Cinemas, a venture of DLF City Centre, has allotted its creative account to Euro RSCG Delhi office. The development was confirmed by DT Cinemas' chief executive officer, Kajal Aijaz.

Top 10 Programmes (11 April 2004 to 17 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 April 2004 to 17 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
HLL relaunches Breeze
Essar Oil to unveil new brand for retail products
UB Spirits mulls extending McDowell brand to Scotch
Hanmer & Partners to set up Dubai office
Lower Parel to Upper Worli
FMCG sector — in a lather
Godrej: A giant off the fast-lane
Source: The Hindu Business Line
   
Faber Earmarks Rs 11 Cr For Expansion, Marketing & Promotional Activities
Auto Companies Sport New Marketing Thrust For SUVs
Source: Financial Express
Madison takes a shot at sports biz
Ad-mad world: V want Simpoo to sell products
Kwality Wall's draws menu for summer treat
Agency-client relationship getting shorter
DHL shifts ad agency, moves to O&M
Sanjay Behl moves to Nokia from HLL
Sneak peek: BE raises the curtain on most 'ad'mired agencies
Rasna looks at ready-to-drink beverage market
Source: The Economic Times
 
Amul set to make Indian brand global
Source: Hindustan Times
International News
Oracle Narrows Search For Media Agency
Snapple-Ization Of New York To Proceed
Cingular Moves Hispanic Creative To Mendozadillon
  Source: Ad Age
   
Kmart, Martha Stewart Omnimedia Renew Alliance
Source: Brand Week
   
Petsmart Cuts to 4 Finalists
Stouffer's Pulls Red Box Off Euro's Shelf
Y&R Finds Itself Behind 8-Ball On 7Up
Ad Walk of Fame Unveils Finalists
Source: AD week
GMail Deepens Google's Advertising Flirtation
Source: BizReport, World
 
Saatchi returns fire at 'pitiful' critics of New Blood show
Source: Independent (UK)
 
Advertisers face up to TiVo reality
Source:CNET News.com
 
MSN launches direct campaign targeting creatives
Source: Digital Bulletin
 
Financial Focus: Radio Rebound
Source : Media Post

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