21 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 33












AdEx Analysis






Thanda chalega kya ... Pepsi and Coke!
While Pepsi dominated media budgets during World Cup, Coke was the dominant spender in September: An AdEx analysis.

Media, Advertising & Marketing Watch
Tam India has big plans up its sleeve this year
Tam India’s paper on Product Placement, which was adjudged the best paper among 22 others at the fourth Esomar Asia Pacific Conference in Shanghai earlier this year, was presented in Mumbai this evening.

Media Edge names IOCL account handlers
The Media Edge (TME) vice-president Partho Ghosh and media director Seema Nair will handle the recently won Indian Oil Corporation Limited account. The development was confirmed by TME president Divya Gupta.

Dukes Lemonade launches mascot, kicks off promo campaign
Dukes Lemonade today launched a series of consumer initiatives in the city to make this summer full of takatak taajgi for its consumers.

Matrix cellular services, Indiantelevision.com win top spots at Teachers Achiever's Office Golf Championship
Matrix cellular services' Amir Bindra won the Teachers Achiever's Office Golf Championship, held at The Acres Lifestyle Club, Mumbai.The winner's spot was closely contested by Indiantelevision.com's Sr manager, business development, Anoop Wanvari, who bagged the runner up spot.

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Mudra Ahmedabad wins Rs 10 cr worth new business
The creative creatures of the ad world
The edible brands
Christina Aguilera to pose in nude for a mobile ad
Emerging brands of India
The puffing cigarette brands
Source: The Economic Times & Brand Equity
   
O&M study urges brands to support modern moms
Pepsi peps up Dukes Lemonade ad campaign
Source: The Hindu Business Line
Much Can Go Wrong With The Shine
Michelin, Apollo Venture To Carry Both Cos’ Brands
Source: Financial Express
   
20 Indian entries are Finalists at One Show 2004
Kinjal Medh, COO, Cogito Consulting"The challenge for any consulting firm is to define the space it plays in."
Source: agency faqs
International News
McCann embarks on identity campaign...
  Source: Bangkok Post
   
'Headless Cat' Ad Backfires on Ford...
Source: 1010Wins
   
Deutsch Exits Toys R Us Creative Review
Lawsuit Alleges Coors Promotes Underage Drinking
Source: AD week
 
Coke's C2 to Be Launched Soon
Source:Brand Week
 
Interep and Advertising.com, Inc. Announce Strategic Marketing Partnership
Source: www.tmcnet.com
Ecclestone lands British grand prix
Source:The Guardian
 
Made in Korea coveted everywhere
Source:Straits Times
 
Emap enter Irish advertising agreement
Source: Ireland Online, Ireland
 
Towering urban ads get the ax
Source:China Daily, China
 
Expedia.co.uk encourages creativity in £12m ad push
Source:DM Bulletin, UK
 
Billings Data Belie Consolidation, Biggies Control Only A Minor Share Of Media Buying
Source: Media Post

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
For Feedback: Click here
Unsubscribe to this Newsletter: Click here
For Archives: Click here

Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
Tel: 0091-22-2673 0660/ 0986/ 0969, 56041495/ 96 Fax: 0091-22-2673 0659

The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved

www.indiantelevision.com
*If you are not able to see the mailer, please click here