20 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 32











Media, Advertising & Marketing Watch






Moms tastes success in sports marketing
While India took a giant step on Pakistan soil in cricket, Moms (Madison Outdoor Media Services) - the outdoor unit of Madison - made a successful foray into sports marketing in the same series.

Toyota launches Qualis Myst for the MPV market
Toyota Kirloskar Motor (TKM) announced the launch of a limited edition variant of the leading premium Multi-Purpose Vehicle - the Qualis Myst. This new car is aimed at users who seek exclusivity in everything that they do.

Marketron Intl updates TV sales application
Marketron International has updated its sales and research application, The Marketron TV Sales. The product is licensed by 90 per cent of the US television stations, the company claims.

Southern Spice stakes claim to throne in South
Quoting TAM data for the week ended 10 April, the channel claims a channel share of 41 %, much ahead of MTV's 28 %.

Aaj Tak readies on-air campaign to urge people to vote
Aaj Tak has uneiled multi-part social advertising campaign exhorting the electorate to cast their votes.

CNBC adds another Hindi show-'Aaj Ka Karobar'
CNBC's endeavour to pepper its programming with Hindi shows has borne another fruit - Aaj Ka Karobar. CNBC-TV18, India's only business channel will debut its new show on 19 April at 6:00 pm. This hour-long news show will gauge the mood of the political and economic environment.

TV Ratings
Top 10 Programmes (4 April 2004 to 10 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 April 2004 to 10 April 2004)
Star Plus
Sony
Ten Sports
Sun TV
DD1
Source: www.indiantelevision.com

Today's Newsbreakers.......India
FMCG majors grappling with cannibalisation
Elantra to be promoted @ Rs 5 crore
Nestle to expand into small towns
Aamir, Rahul motivate citizens to vote
Hyundai Accent gets costlier
Is your mom a dictator?
Source: The Economic Times
   
Shoaib in Mumbai for ad shoot with Sachin and Shahrukh
  Source:Sify
   
Brands empower consumers, says Haynes
Source: The Hindu
 
Dentsu, Bangalore, bags Rs 4-crore duties of Blaupunkt
Mid Day makes second foray into morning segment with new paper
Source: agency faqs
Ad Directive Adds Up To Nothing
TVS May Bowl Shoaib Out
Ad Agencies Look At Alliances For Mutual Benefit
P&G Gives HLL A Run For Its Money
TAG-Heuer Unveils Monaco V4 Concept Watch In Baselworld
Source: Financial Express
   
Index for online ads efficacy in pipeline
Dentsu Comm bags Blaupunkt ad account
HLL reduces Clinic Plus prices
As is America, so are its brands'
Mattel, Pantaloon tie up for concept store
FCUK launches watch collections
Source: The Hindu Business Line
   
International News
P&G And Sears Biggest Buyers Of Hispanic Advertising
2004 Advertising Age Agency Income Report
Mcdonald's Moves Quickly To Name President-Ceo
J.C. Penney Moves Hispanic Account To Dieste
American Red Cross Opens Review
Ronald Mcdonald House To Get Reality Show Spruce-Up
Source: Ad Age
 
CBS Targets NBC in First Upfront Salvo
Source: AD week
 
Coke's C2 to Be Launched Soon
Source:Brand Week
 
Advertising spending rises 24.61%
Source:Business Day
Coke to take on Pepsi with C2
Source:Financial Times
 
Exec denies Groupe Everest abused ad program
Source:CTV.ca
 
Belterra Launches New Ad Campaign
Source:Casino City Times
 
Adidas in Trouble over 'Twat' Ad
Source:The Sun (UK)
 
Sexy ad campaign goes very wrong
Source:Washington Times
 
TODAY newspaper scores advertising coup with banks' financial results
Source:Channel NewsAsia
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