19 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 31











Media, Advertising & Marketing Watch






Sony unveils broadband entertainment plans
Sony Corp having identified India as a key market, looks to establish itself as a total b'band network entertainment co. here.

Bata plans overhaul; PM Sinha new chairman
Batanagar estate, situated in West Bengal, where the oldest and largest factory of Bata India is located, is poised for a major make over. Bata Shoe Organisation (BSO) chairman Thomas G Bata, on his recent visit to India, announced major initiatives for the rejuvenation of the Indian arm.

Zee Music gets jiggy with 'Aaja Naachle'
Zee's music channel will host music concerts at Water Kingdom, Essel World, in Mumbai. To be held for eight weeks, the concerts will be aired on the channel from 24 April as one and half hour specials

Radio Mirchi launches Yash Raj Films' 'Hum Tum' music
Radio Mirchi launched the music of Yash Raj flick Hum Tum starring Saif Ali Khan and Rani Mukherjee this afternoon through a one-hour special live across India

Pizza Hut introduces heated pouch
Pizza Hut introduces heated pouch in India to provide sizzling hot pizzas for its Indian customers. The launch of the heated pouch is expected to revolutionise the face of pizza-delivery.

Tissot launches sporty watch
Pantaloon to unleash new summer range

Ad Mad World
True Lies…

TV Ratings
Top 10 Programmes (28 March 2004 to 3 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28 March 2004 to 3 April 2004)
Star Plus
Sony
Ten Sports
Sun TV
DD1
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Sorrell choses Apac to roll out third media network
HLL slashes Clinic Plus, Sunsilk tags by 20%
Nestle cuts cost, ups prices to push '03 sales
WPP moves CLB against Rediffusion
Pak up in style
New Ad-age
Slugfest rakes in moolah
Time for FMCG marketing - version 2
Amazon.com to launch search engine
Source: The Economic Times
   
PCB to advertise for new CEO
At 93, Adidas Marathon man Fauja runs with god as partner
  Source:Indian Express
   
Collector's directive to cable TV operators on unauthorised ads
Source: The Hindu
 
Blue Star Sets Aside Rs 8 Cr For New Campaign
Can HLL Change Ensure Growth?
Tommy Hilfiger Comes To India
SMS Marketing: What’s The Writing On The Wall?
Henkel Washes Clean
Source: Financial Express
   
Bajaj Auto on cost-cutting drive
UTI MF forms brand to handle PMS
Source: The Hindu Business Line
 
Indian advertising plays foreign card
  Source: The Times of India
   
JWT, Mumbai, wins SBI Mutual, Lake City Corporation accounts
Aamir Khan endorses National Voter Motivation Campaign
Prasoon Joshi turns spotlight on films at AAAI creative workshop
Source: agency faqs
International News
Amazon Launches Web-Wide Search Engine
Can Chicken-Porn Gag Boost Burger King Sales?
Riney Hires Ogilvy Exec For Hp Pitch
Shareholders Approve Wpp Compensation Plan
Surgeon General Calls Obesity The 'Terror Within'
Pfizer Selects Digitas For Viagra Work
Source: Ad Age
 
Air America Set for Chicago Return
Viagra Enlists Digitas
Source: AD week
 
Pepsi Puts Sosa On The Spot
Campbell Soup Heats Up NFL Pact
Source:Brand Week
 
Company Interview Excerpt: Kevin Reilly Jr. - Lamar Advertising Company (LAMR)...
Source:Twst.com
 
Game on for advertisers
Source:Money Telegraph
 
Ford upset by unauthorized Internet ad depicting cat decapitation
Source:San Francisco Chronicle
 
New York Magazine Reports Strong Ad Growth
Source:Media Post
 
British Bank Ad Encourages Cash Strapped to Skip Work and Spend Money
Source:Business Report
 
CBS chief promises double-digit price hikes during ad-buying frenzy 'upfront'
Dow Jones & Co. quarterly profit falls 73 per cent despite ad gain
Source:Canadian Press
 
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