30 September 2003

Volume: 5 Issue : 96
















Media, Advertising & Marketing Watch
Dentsu's India arm bags Toyota account
Dentsu Communications, in which former Zee CEO Sandeep Goyal has a stake, gets Toyota account from 1 October...More

'Adult' brands increasing on Cartoon Network
Nearly 40 per cent of the Cartoon Network audience belongs to the 18 + category, say official statistics...More

MTV contest offers incentives to participatants
MTV has come up with yet another contest of sorts called MTV Whatever Things for its viewers...More

Mediaedge:cia rebrand sponsorship division
WPP's Mediaedge:cia (MEC) has created MEC:Sponsorship as the specialist sponsorship consulting division of MEC...More

Coke plans festive bonanza
With the brouhaha over the pesticide controversy having died down for the cola majors, Coca Cola has announced a number of on-ground activities for the ongoing festive season...More

Euro RSCG Worldwide's prez is James Heekin
Euro RSCG Worldwide has named James R. Heekin as the new president and chief operating officer...More

News Headlines
CII's first film marketing summit in November
The Confederation of Indian Industry (CII) is organising the first ever event for the Indian film industry dedicated solely to overseas sales and distribution of Indian content ...More
Source: www.indiantelevision.com

Other Headlines
OBC to spend Rs 1 cr to promote prepaid cards More
Tanishq plans Rs 16-cr ad campaign
More
Godrej & Boyce, HDFC Bank introduce festive offers
More

Good rains, but consumer demand still dry for FMCGs More
Cox & Kings targets towns
More
Source: The Economic Times & Brand Equity

Click here to read the latest issue online.

Samsung Bets On Its Brand Ambassadors To Up Sales More
Westside Tries New Price Mix For Garment Brands
More

Reliance Info Crosses 5 Mn Subscriber Mark More
Pepsi Enters Bulk Water Business
More
KG Denim To Trigger Multi-product Growth
More

VN Dalmia Group To Enter Edible Olive Oil, Food Retailing
More
Visual Merchandising, The First Line Of Offence For Retail Players
More

Source: The Financial Express


Tanishq targets Rs 800-cr biz in three years More
AXN Extreme Dhamaka contest for stunt lovers
More
Waugh to boost Australian tourism in India
More
TVS Motor ties up with SBI
More
Godrej Appliances ramps up overseas presence
More
Source: The Hindu Business Line

Click here to read the latest issue online.

O&M India shines at ABME Awards; wins 2 gold, 1 silver, 1 bronze More
Source: www.agencyfaqs.com

Higher ad spend for ‘Incredible India’ More
What consumers want
More

GUD 2 GR8? Nt yt!
More

The long-distance runners More
Evening the odds More
Reliance Infocomm: WiLL power
More

SUaVe statement
More

Loser wins:
Sometimes, hype can be the best vehicle for a product launch
More
Consumers are back, says Pepsi’s Bakshi More
Source: Business Standard


Mirc looking forward to a happy festival season
More

Source: www.moneycontrol.com

Other Newslinx
International

International
The Year's Top Ad Industry Media Stars More
FCC To Proceed With Do-Not Call More
Online Ad Spending Continues To Rise
More
Source: AdAge

10 Agencies Make Cotton's Creative List More
M&M'S Memory Lane; Mendes' Splashy Ad Debut; and more
More
Source: Adweek

Watchdog bans 'twin towers' TV ad More

Source: MediaGuardian


Navy pays out £100,000 to run up Saatchi flag
More
Source: portal.telegraph.co.uk


CompUSA Seeks Good News With Good Guys More
Papa John's Gets Creative With New Pizzas More

Source: Brandweek


Newspaper Publishers Buck Trend, Boost August Ad Volume
More
Source: www.mediapost.com













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